Sam Schneider

Managed a team of two high impact analysts under the Growth function for AppLovin's first-party (owned & operated) apps business, AppLovin Games/Apps, across multiple genres and studios Led end-to-end growth and user acquisition strategy, managing $XXXm in annual spend across Applovin, Google, Facebook, TikTok, and more while consistently achieving ROAS targets. Promoted three times within five years, progressing from IC to team lead based on high-impact performance, leadership, and strategic execution. Scaled marketing efforts using data-driven insights, LTV modeling, automation, and AI-powered creative optimization. Partnered closely with product teams on go-to-market, monetization, and full-funnel growth initiatives to drive long-term revenue and retention.

• Worked in a cross functional capacity to manage, optimize, and scale the Footwear business across all banners of Walmart E-Commerce • Conduct quantitative sales and pricing analysis to optimize product offerings and accelerate revenue growth • Utilize multiple business intelligence platforms to develop unique customer insights across Walmart.com, Jet.com, and Shoes.com • Employ strong communication and leadership skills to coordinate multiple teams working efficiently on high level internal projects

· Conducted analysis using market segmentation software to determine viability of expansion for subsidiary companies · Enhanced accuracy of membership projection model for Syufy subsidiary – VillaSport Health Club and Spa · Utilized membership projection model to determine profitability of 45-50 potential Villasport locations · Researched and analyzed demographic variables to increase efficiency of marketing efforts

Economics and Environmental Studies Double Major