Sam Rizk
Senior Growth Product Manager - Monetization @ Simple Life App
About
A data-driven growth executive with over 12 years of experience growing companies at different stages within various industries, including Digital Health, Marketing and Advertising, E-Commerce, and Automotive. Career highlights include heading the Growth and Monetization in Altibbi, increasing B2C subscription by 5X while shifting the compass towards profitability, guiding multiple companies from zero to one, managing cross-border teams of up to 50+ FTEs, and contributing to strategy, revenue, growth, and product. Specialized in Growth Loops, B2C subscriptions, Micro Payments, Market Expansion, Monetization, Entrepreneurship, and People Management.
United Arab Emirates
Dubai
Health, Wellness & Fitness
Subscriptions, Strategic Planning for Growth, Revenue & Profit Growth, Growth Hacking, Software as a Service (SaaS), B2C Marketing, Entrepreneurship, Project Planning, Online Marketing, E-commerce, Market Research, Online Advertising, Digital Marketing, Start-ups, Social Media, Strategy, Programming, Business Analysis, Microsoft Office, Microsoft Excel
Experience

Director of Product Monetization and Growth
Dubai, United Arab Emirates
• Relaunched Altibbi Pregnancy and Maternity app with a new set of monetization channels and worked on adding key features that doubled the engagement rate. • Increased the digital payments adoption by 57% and repriced the telehealth packages, bringing in 1.6X revenue. • Managed the programmatic advertising team that brought in 3X last year's revenue by offering new ad slots that brought in more revenue. • Analyzed the usage of Altibbi’s power users and interviewed them to develop a strategy to acquire more of those users and package new offerings that cater to those users specifically. • Doubled the conversion from organic traffic to subscribers by working on multiple initiatives, including migrating to Whatsapp as a chat platform, removing unnecessary displays, prioritizing what to be shown in Saudi, and automating reports.

Growth Director
Cairo, Egypt
• oversaw the implementation of pharmaceutical partnerships and worked on customer success and project delivery. • Doubled the # of daily subscribers in KSA using paid channels with a Customer Acquisition Cost (CAC) of less than $5. • Spearheaded a new SaaS product from an early stage into 6x growth in 18 months. Built telesales and on-the-ground sales teams of 50 FTEs and managed daily performance. • Proved the concept of our next big thing by bringing in a 6 figure USD contract after turning around a pilot project with a Fortune 500 company targeting healthcare providers in GCC and Levant.

Chief Operating Officer
Cairo Governorate, Egypt
Dawaya.com, an Online Pharmacy Startup serving Egyptian Consumers | Topdoctors.me, a medical directory with more than 29,000 listed doctors. • Transformed the P&L from loss to profitability and reinvested the extra cash to grow the company and hire more resources. • Increased our B2C revenue by partnering up with five local pharmacy chains across Egypt to maximize commission on online sales. • Added new revenue stream by tapping into a B2B model, where we serve pharmaceutical companies' digital presence. • Managed a strategic partnership with GlaxoSmithKline (GSK) to offer exclusive discounts on our platform. • Oversaw an outsourced technical team implementing a roadmap focused on improving the User Experience, matching Search Engine Optimization standards, and developing back-end modules that streamlined daily business needs.

General Manager
Ahmos for Commerce & Agencies
Cairo Governorate, Egypt
• Grew the sales of a family-owned company by 55% YoY, doubling the profitability. • Negotiated an exclusivity partnership & distribution deal in the Middle East and North Africa region with a German original equipment manufacturer. • Expanded into other industry verticals to improve the company’s position and add more diversification to the portfolio. • Held the company’s P&L and maintained healthy profit margins.

Head of operations | Market Launcher
Cairo Governorate, Egypt
A digital marketing startup owned by the same employer as Enlight & DARE'n'DEAL • Co-launched a company that went cash positive in its first year. • Came in as employee # 2 and took the company to 30 FTEs within a year. • Co-created marketing campaigns’ proposals to new and existing customers for a wide range of businesses, supporting the sales team to reach eight-digit sales (EGP). • Collaborated in “dubbizle” launching a campaign in Egypt, which grew their fan page on Facebook to 1 million fans in 2 months while reaching 28th place in the most visited websites in Egypt according to Alexa traffic rank.

City Manager & Market Launcher
Dare'n'Deal
Al-Riyadh Governorate, Saudi Arabia
A Groupon.com Clone (Startup) that raised 1.65 million USD, owned by the same employer as Enlight • Launched the operations in Riyadh, built a team, and forged partnerships with local service providers. • Hired a replacement to overtake the role, and equipped him with the tools to succeed.

Associate, B-level Managemetnt | Operations | Vendors Manager
Dare'n'Deal
Egypt
A Groupon.com Clone (Startup) that raised 1.65 million USD, owned by the same employer as Enlight • Joined a company as employee # 6 and left it when it had over 120 FTEs across Saudi Arabia and Egypt. • Rotated on different departments, co-leading the teams to grasp the business sense • Contracted and established relationships with eight local service providers to run the daily business at the market’s most competitive price. • Led a team of 10 members to create the content and manage the relationship with our partners to reach record productivity of publishing six deals per day. • Initiated a daily newsletter that improved customer retention and conversion rate.

Engineer
Revar Egypt for Industries
Egypt
• Increased productivity of the factory by 30% by eliminating bottlenecks. • Implemented an inventory-level monitoring process to ensure a high level of productivity. • Introduced a cost analysis sheet to every SKU we sell to support the BD when renegotiating renewals.
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