sam norris

* Act as primary data liaison by managing and maintaining tronc’s print subscriber database * Analyze customer data using statistical modeling tools * Execute direct mail/pre-print marketing campaigns and analyze front and back-end results * Assist the analytics manager in the development of standard reporting and customer deliverables * Identify opportunities for developing code/script based solutions * Independently work with complex datasets and ETL tools to analyze and interpret trends

Distribute, analyze and load 1,000+ student surveys regarding Chevrolet brand awareness and market opportunities Schedule media events with University college of business Present study findings to client executives

* Planned and executed print media buys for more than 100 ALDI store grand openings * Analyze the efficiencies of client media initiatives in key DMA’s * Research new opportunities for print advertisement media options * Maintain client database of active store locations and print insertion orders * Create ad-hoc reports and present findings to manager and client teams * Investigate and resolve vendor issues

Research client market, company awareness and existing opportunities within current capabilities Create social media plan involving branding strategies with a mix of print guerilla marketing Maintaining clear communication back to client and presenting study findings to board of directors

Activities and Societies: 2007-12 Illinois State University Business Week