Sam McMann

Manager, Programmatic Trading @ Cadent

About

I lead programmatic strategy and execution for healthcare and pharmaceutical brands, managing $15MM+ in annual spend across pharma and biotech accounts. My focus is on building systems, not just campaigns. This includes compliant audience frameworks for nonlinear patient and HCP journeys, programmatic cross-channel strategies aligned to brand objectives, and measurement approaches that connect media exposure to real clinical outcomes, leveraging tools such as DIFA, Komodo, and advanced backend script lift analysis.While my execution is hands-on, my value extends beyond the platform. I regularly guide cross-functional teams on targeting rationale, test-and-learn roadmapping, data activation strategy, and performance storytelling; all while ensuring insights translate into measurable business impact, not just reporting.I bring diligence, technical depth, and curiosity to every brand I own, with a consistent focus on accuracy, performance lift, and strategic clarity.

Country

City

United States

Industry

Marketing & Advertising

Skill

Data-driven Marketing, Online Advertising, Pharmaceutical Marketing, Real-Time Bidding (RTB), Audience Targeting, Healthcare Advertising, Programmatic Media Buying, Digital Marketing, Strategic Marketing, Programmatic Advertising, Online Campaign Management, Leadership, Management, Teamwork, Customer Service, Coaching, Project Management, Campaign Management, Demand Side Platform, Microsoft Excel

Experience

Manager, Programmatic Trading

Cadent

2026-3 - Present · 7 mos

New York City Metropolitan Area

Associate, Programmatic

SSCG Media Group

2022-9 - 2026-3 · 3 yrs 7 mos

New York City Metropolitan Area

• Lead programmatic strategy and execution across a $15MM+ annual healthcare and pharma portfolio, supporting enterprise brands operating in highly regulated advertising environments. • Own the full campaign lifecycle across major DSPs including PulsePoint, DeepIntent, and The Trade Desk, spanning planning, campaign architecture, trafficking, QA, pacing, optimization, and post-campaign performance analysis. • Serve as the primary programmatic resource for cross-functional teams, advising media planners, clients, and vendor partners on audience strategy, measurement frameworks, and optimization roadmaps. • Translate complex campaign data into clear performance insights and strategic recommendations for internal stakeholders and pharmaceutical brand teams, leveraging healthcare data providers such as IQVIA, Komodo Health, and DIFA. • Maintain full budget accountability for a multi-million-dollar portfolio, proactively mitigating delivery risk and protecting client investment through disciplined pacing and optimization controls.

Programmatic Intern

SSCG Media Group

2022-4 - 2022-10 · 7 mos

-Supported senior traders in campaign setup, trafficking, reporting, and pacing workflows. -Assisted in DSP builds, audience alignment, and budget tracking across multiple brands. -Reinforced foundational skills in programmatic strategy, data activation, and analytics.

Swim Coach

Wave Aquatics

2016-9 - 2018-5 · 1 yr 9 mos

Kirkland, WA

Operations Manager

Wave Aquatics

2015-7 - 2018-5 · 2 yrs 11 mos

Greater Seattle Area

-Managed day-to-day operations, scheduling, and team leadership across a multi-role environment. -Built early discipline in team management, process enforcement, and operational efficiency.