Sam Allen

In February 2014 I started selling products on Amazon. It's been an interesting education, and an ongoing one. Amazon keeps changing the rules and that keeps all of us professional Amazon sellers on our toes. Last November I introduced a coffee sampler product on Amazon and I am currently in the process of trademarking the brand. Coffee is a hugely competitive category on Amazon but I have put my own twist on it. It primarily a gift item and it sold very well right out of the shoot last Christmas holiday season. And it continues to sell every day, but sales jump around holidays (Valentine's Day, Mother's Day, Father's Day, etc). I'm expanding the offerings for this Christmas season, fondly referred to by Amazon sellers as Q4. No worries, I still get out and shoot (photography) whenever I can because I love it.

Catalogs, catalogs, catalogs. I designed 'em, art directed 'em, organized and managed talent and photo shoots. Put 'em together, took 'em apart, put 'em back together again. All different types of catalogs from hardgoods to soft goods to live goods. You name it, I probably designed a catalog for it at one time or another.

You guessed it - catalogs. Design, art direction, production.

Started as a graphic designer and worked up to AD. Catalog art director for the Brookstone Tool catalog, then the Homewares catalog.