Salwa Lutfi ,MSc

Responsibilities: Market Research and Product Development: Conduct market research to identify ICT trends and demands. Collaborate with teams to design and develop innovative enterprise products. Product Introduction and Promotion: Introduce new products and promotions to enhance customer acquisition, retention, and revenue. Implement marketing initiatives to lower churn and sustain customer satisfaction. Event Management and Brand Exposure: Plan and execute events and marketing campaigns to achieve commercial objectives. Lead communication activities for Cloud, IoT, and SaaS products. Stakeholder Engagement and Training: Manage workshops and events to build partnerships. Conduct training for staff and clients on products and services. Document Creation and Business Case Development: Create internal documents and develop business cases for new B2B services. Proposal and Budget Management: Assist in preparing proposals/tenders and develop financial business models. Establish annual forecasts and budgets for the Enterprise portfolio. Market and Competitor Analysis: Conduct market intelligence activities and analyze competitors’ products. Portfolio Management and Digital Marketing: Manage the Enterprise portfolio and digital marketing campaigns. Sales Support, Commission Schemes, and Customer Feedback: Provide training for sales and customer care teams. Collaborate on commission schemes and gather feedback for improvement. Pipeline Tracking and Reporting: Track sales and marketing pipelines to monitor progress and generate reports. AI and CRM Experience: AI Integration: Implement AI-driven solutions to enhance customer engagement and operational efficiency. Developed chatbots for customer support, reducing response times and improving customer satisfaction. CRM Management: Led CRM deployment and optimization, ensuring seamless integration with existing platforms. Utilized CRM analytics for targeted marketing campaigns and personalized customer experiences.

Responsibilities: Product Strategy and Roadmap: Define product vision, strategy, and roadmap aligned with company goals and market demands. Prioritize features and enhancements based on customer feedback, market research, and business value. Product Development: Collaborate with cross-functional teams to deliver high-quality products. Oversee the entire product lifecycle from ideation to launch, ensuring timely delivery and adherence to budget. User Experience and Design: Work with UX/UI designers to create user-friendly interfaces. Conduct user testing and gather feedback to improve the product experience. Market Analysis and Competitive Intelligence: Perform market analysis to identify opportunities and threats. Monitor competitor activities and adjust product strategy accordingly. Stakeholder Communication and Management: Act as the primary point of contact between stakeholders and the product team. Communicate product updates, timelines, and risks to stakeholders, ensuring alignment and managing expectations. Agile Methodologies and Scrum Practices: Lead Agile development processes, including sprint planning, daily stand-ups, and retrospectives. Maintain the product backlog, ensuring it is prioritized and up-to-date with clear user stories and acceptance criteria. Performance Monitoring and Reporting: Track product performance using key metrics and KPIs. Generate reports and provide insights to drive data-informed decision-making. Customer Engagement and Feedback: Engage with customers to understand their needs and gather feedback. Incorporate customer feedback into the product development process to enhance product relevance and satisfaction. Financial Planning and Analysis: Develop financial models to project product profitability and ROI. Manage product budgets, ensuring cost-effective allocation of resources.

•System Design and Enforcement: • Spearheaded the design and enforcement of system standards to ensure the implementation of best practices. Infrastructure Management: • Managed network infrastructure in significant Jordanian projects, notably at Queen Alia International Airport. Project Coordination: • Coordinated project planning, scheduling, and budget management, ensuring alignment with organizational objectives. • Facilitated effective communication with stakeholders to provide regular updates and address project-related concerns. Performance Monitoring and Troubleshooting: • Monitored network performance, proactively identifying and troubleshooting issues to maintain uninterrupted operations. • Implemented necessary upgrades to enhance network efficiency and accommodate evolving requirements. Reporting and Analysis: • Generated periodic reports based on Key Performance Indicators (KPIs) to provide insights into project performance. • Utilized KPI data for strategic