Salvatore Bustelli
Commercial Lead | BESS & Data Centers
About
Energy isn't just about generation; it’s about resilience and intelligent management. My mission is to enable this transition by bridging the innovation of energy storage with the reliability of critical infrastructure.With an engineering background and extensive international experience across Italy, the UK, the USA, and Germany, I translate technological complexity into measurable business and operational value. I have managed complex sales cycles and multi-million euro EPC agreements (up to €70M), building strategic partnerships in highly regulated markets.Currently, at CPL CONCORDIA, I hold a dual strategic role:Innovation & Future: I lead the commercial development for BESS (Battery Energy Storage Systems) and Data Center solutions, addressing the challenges of grid flexibility and digitalization.Infrastructure & Territory: I maintain interim commercial responsibility for Southern Italy (Campania and Sardinia), coordinating the development of water, gas, and facility management infrastructure through EPC solutions and public tenders.What I bring to my partners and stakeholders:Strategic International Vision: Proven track record in scaling new markets and implementing complex business models.Territorial Execution: In-depth knowledge of the local and institutional dynamics required to deliver large-scale infrastructure projects.Analytical Leadership: A result-oriented approach refined at SDA Bocconi and the University of Maryland, blending engineering precision with a product management vision.If you are looking for a strategic perspective on navigating the evolution of BESS or managing complex infrastructure development, let’s connect.
Italy
Greater Naples Metropolitan Area
Renewables & Environment
Data Centers, BESS, Energy & Infrastructure Markets, Strategic Thinking, Sales and Marketing, Leadership Development, Presentation Skills, Market Analysis, Analytical Skills, Go-to-Market Strategy, Customer Experience, Lead Generation, Business Relationship Management, Sales Presentations, Public Relations, Tender Management, Gestione team, Strategic Partnerships, Relationship Building, Tenders
Experience

Commercial Lead | BESS & Data Centers
CPL Concordia
Italia
In this strategic role, I lead CPL CONCORDIA’s commercial development within high-innovation sectors, focusing on the energy transition and digital infrastructure. Key Responsibilities: ● BESS (Battery Energy Storage Systems): Defining market strategy and developing large-scale energy storage solutions (Utility-Scale), with a focus on grid flexibility mechanisms (MACSE). ● DATA CENTERS: Developing integrated infrastructure solutions, prioritizing energy resilience and the efficiency of critical loads. ● STRATEGIC SALES: Managing complex sales cycles for EPC and O&M solutions, engaging with institutional stakeholders and large private investors.

Sales Manager
CPL CONCORDIA
Naples, Campania, Italy
I maintain interim commercial responsibility for the Campania and Sardinia regions, ensuring the continued growth of infrastructure development across the company’s core markets. Key Responsibilities: ● REGIONAL MANAGEMENT: Coordinating commercial development and strategy for the Campania and Sardinia regions. ● CRITICAL INFRASTRUCTURE: Developing EPC projects and solutions within the Water, Gas, Photovoltaic, and Cogeneration sectors. ● TENDERS & FACILITY MANAGEMENT: Scouting and managing public tenders and facility management contracts for both public and private clients. ● MARKET GROWTH: Strengthening CPL CONCORDIA’s regional presence by building long-lasting local partnerships and institutional relationships.

International Business Development Manager
Imola, Emilia-Romagna, Italy
Opening new markets for the Business Unit Lighting and especially Canada, Scandinavia, Russia, Northern Africa, Latvia. Responsibility for business development and sales in the above areas - new dealers scouting and management. Take Away: greenhouse market & technology, lighting technology and applications, international agricultural network.

Product Manager
Imola
- Own, develop and execute product vision, strategy and roadmap. Continually iterate to ensure customer needs are met and that the product remains competitive. - Partner with internal and external stakeholders to understand business requirements and success metrics for the product as well as communicate product vision and priorities. - Lead development of new features from concept to growth through the entire product development life cycle from research to ideation and prototyping to measuring and iterating. - Collaborate with cross functional team of engineering, design, product marketing and research. - Understand customer pain points, assist in defining solutions and bring them to life. - Stage and Gate method. - Lean Startup method.

International Business Development Sustainability | Corporate Business Development
Participate in the whole business development process, from early stage discovery phase to qualification of opportunities in countries of presence and new ones as well. Definition, implementation and launching of new business models at global level. Take Aways: Vertical Farming stakeholders’ network, Open Innovation method, hydrogen’s related technologies.

International Sales Manager|Energy|
Imola, Emilia-Romagna, Italy
Opening new markets for the Business Line Energy – EPC contracting cogeneration in USA and Germany. Entire sales cycle management from the lead generation to the deal closing (Capex & Opex agreements in the range of 10 to 100 mln eur)- market analysis - tenders’ scouting and management - networking with local engineering firms, project developers, associations and utilities – incentives investigation - scouting of potential suppliers and subcontractors. Take Aways: gas turbines equipment and network, local utilities programs, KWK law, Renewable law, CHP incentives, biogas incentives, local energy market stakeholders’ network.

Regional Sales Manager West Coast USA|Energy|
Carlsbad, California, United States
With reference to the cogeneration sector (containerized cogeneration solutions): Responsibility for sales in West Coast area - entire sales cycle management from the lead generation to the deal closing (Capex & Opex agreements in the range of 1 to 10 mln eur) - networking with engineering firms, project developers, associations and utilities - scouting & management of public and private bids - preparation of technical specifications and technical support regarding CHP plant designing – incentives investigation - company presentation and employer branding at conferences, fairs and social media - support of business development strategy managed by the board – developing biogas projects - forecast.

Junior Sales Manager
Naples, Campania, Italy
With reference to the cogeneration sector (containerized cogeneration solutions) . Supporting the Sales director through: - Technical specification preparation - feasibility studies – customer site survey - developing biogas projects - new projects scouting (value of a single project from 1 to 10 million USD) – first customer approach – company presentation and employer branding at conferences, fairs and social media - technical support to the project’s development– incentives scouting.
Education

Computer Engineering and Industrial Automation
Academic path focused on the design of complex systems, integrating computer science with industrial process control. This background provides the analytical foundation necessary to manage the convergence of hardware and software—a critical element in today’s digitalized energy infrastructures. Key Areas of Study: ● Automation & Control: Study of feedback systems and programmable logic (PLC/SCADA), essential for understanding BMS/EMS and supervising critical plants. ● Information Systems: Deep dive into computer architectures and networks, providing a strategic perspective for Data Center infrastructure. ● Systems Engineering: An analytical problem-solving methodology integrating power electronics and automation to optimize industrial efficiency.

Project Management and Strategic Leadership
An intensive executive program focused on integrating advanced management methodologies with strategic leadership for high-complexity markets. Core focuses: ● Project Governance: Mastery of Predictive (Waterfall) models for rigorous budget/timeline control and Agile frameworks to enhance market responsiveness. ● Leadership in VUCA Scenarios: Developing the decision-making mindset required to navigate volatile and uncertain markets, ensuring team stability and consistent business results. ● Strategic Influence: Refinement of assertive communication and negotiation techniques to manage complex relationships with institutional stakeholders and strategic partners. ● Innovation: Leveraging Design Thinking to solve complex operational challenges and optimize business processes.

Product Management & Business Strategy
Professional Certificate program designed to master the product management methodologies used by global tech leaders. This course provided the strategic toolkit to translate technical complexity into high-value commercial solutions. Key Competencies: ● Product Strategy: Defining product roadmaps and competitive positioning to drive entry into new market segments. ● Data-Driven Decision Making: Utilizing market metrics and analytics to guide commercial development and offer optimization. ● Sales Alignment: Bridging the gap between engineering capabilities and customer needs to accelerate the market penetration of complex technologies.
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