Salvador Herrera

• Leading operational transformation and strategic growth of acquired 40-year excavation and construction company • Managing full P&L, capital allocation, and financial infrastructure to scale revenue from $3-5M to $10-15M within 24 months • Directing operations, sales, team development, and customer relationship management across all service lines • Implementing systematic operational frameworks and processes to drive scalability and operational excellence • Building high-performance culture while maintaining strong EBITDA margins and competitive market positioning • Overseeing strategic partnerships, vendor relationships, and business development initiatives

I am a territory sales manager for capital medical equipment in Oregon, Washington, Alaska, Utah and Idaho.

As a dedicated personal trainer, I've had the privilege of guiding clients across the entire spectrum of fitness experience, from complete beginners taking their first steps into a healthy lifestyle to elite athletes pushing the boundaries of their performance. My approach centers on creating individualized programs that address not just physical conditioning, but also the mental barriers that often stand between people and their goals. My expertise extends beyond traditional workout programming to encompass complete lifestyle transformation. I develop detailed nutrition plans tailored to each client's specific needs, metabolic profile, and lifestyle constraints. These plans work synergistically with carefully structured strength training programs that progress systematically, ensuring clients build not only muscle and endurance, but also the technical proficiency needed for long-term success and injury prevention. Perhaps most importantly, I specialize in helping clients develop the mental fortitude necessary to embrace difficult work. I understand that the gym can be an intimidating environment for beginners, while even experienced athletes can struggle with self-doubt when facing new challenges or plateaus. Through patient guidance, clear education about the "why" behind each exercise and nutritional choice, and celebration of incremental progress, I help clients build genuine confidence in their ability to overcome obstacles both in and out of the gym. My training philosophy is built on the understanding that sustainable transformation happens when clients feel supported, educated, and empowered. Whether working with someone who has never lifted weights before or an athlete preparing for competition, I create an environment where hard work feels achievable rather than overwhelming, where questions are welcomed, and where every client develops the knowledge and confidence to continue their fitness journey independently.