salsabila jihatry

• Spearheaded nationwide ATL & BTL campaigns that significantly accelerated sales growth, strengthening Lelap and Diapet as market leaders in their categories. • Delivered full-funnel brand strategies for Imboost Cough, Laxing, Diapet, and Lelap, consistently surpassing KPIs with efficient budget utilization and high campaign engagement. • Developed data-driven marketing and go-to-market strategies grounded in deep consumer insights, executed through strong collaboration with internal teams and external partners. • Led new product development (NPD) and special initiatives, ensuring excellence in execution and alignment with brand objectives. • Managed nationwide branding (POSM) projects across 900+ Modern Trade & General Trade outlets, successfully leading motorist teams to expand coverage, enhance visibility, and drive sustained growth.

•Develop a marketing strategy by creating an effective marketing plan to promote campus activities, academic programs, or services by LSPR. •Manage online marketing campaigns through social media, and offline through campus exhibition events at high schools. •Conduct market research to identify trends and preferences of students, prospective students, or other target audiences. •Collaborate with the marketing team in implementing marketing campaigns to produce attractive and effective marketing materials.

• Market research, competitor analysis, developing advertising and promotional campaigns, brand management, organizing exhibitions or promotional events, collaborating with creative teams, analyzing sales data, and communicating with customers through various channels. • Increase awareness, interest and ultimately sales of the company's products.

• Liaison between guests and the committee to communicate and coordinate with each other for the success of an event • Ensuring that guests can participate in every activity of the event smoothly and under control • Assist and provide protocol services to guests • Responsible for talent needs

• Manage social media account Waktu Indonesia Berdansa Music Festival • Create and schedule event-related content posts • Interact with followers and respond to comments • Develop social media marketing strategies, as well as report on content performance analysis

• Liaison between guests and the committee to communicate and coordinate with each other for the success of an event • Ensuring that guests can participate in every activity of the event smoothly and under control • Assist and provide protocol services to guests • Responsible for talent needs

•Create unique creative ideas and visual concepts for marketing campaign, promotional materials or other creative projects. •Coordinate and plan aspects of production, including schedules, budgets and required resources. •Overseeing the execution of the entire production project, including photoshoots, video productions, or live events. •Ensure all processes run according to plan, and also become a Talent in Content Creation. •Collaborate with other creative teams, such as content writers, designers and photographers, to create coherent concepts and projects.

•Plan, coordinate and manage marketing campaigns involving KOL. This includes scheduling activities, delivering content, monitoring results, and measuring campaign success. •Monitor KOL activities, such as social media posts, articles or public appearances, and analyze their impact and performance against marketing objectives. •Initiated regular engagement with customers influencers and followers increasing social media lead.

•Responsibility to promote the IMUN conference with passion and intelligence in a creative way on social media. • Creating and Sharing content about IMUN. • Becoming IMUN’s representative on campus and helping IMUN to establish partnership. • Taking an active role in International Model United Nations community.