salmon sim

As the COO (Sales) for the Reuters Collaboration Services division, I worked with Sales and Community Managers to increase adoption and trading activities on Reuters Messaging. I also developed a series of localized sales plays, focused on enterprise sales enablement and mapped the trading network to target influencers

Connceptualised and executed APAC regional B2B marketing campaigns through sales and community managers.

Pioneered a new role that focus on methodically executing high-level strategies through a series of coordinated tactical campaigns. These campaigns were executed through cross-functional customer facing teams driven by measurable key performance indicators, targets and reward compensation. This resulted in the APAC region moving out of the red into black within a year.

Analysed customer workflow and information needs in order to help product development teams ensure product enhancements are market relevant.

Conducted market research to uncover new business opportunities and built up competitor intelligence to support displacement campaigns.

I lead a cross functional APJ team comprising Analytics Sales Specialists, Technical Pre-Sales and Data Science teams. Together, we engage with customers and partners alike to drive opportunity pipelines through outcome selling and technical POCs. The span of analytics and machine learning solutions include data exchange for smart cities, preventative maintenance for manufacturing and mining, crowd sensing using wifi probes for trains and video surveillance analytics.

Oversee advertising operations (mobile and desktop), sales operations and business operations Developed a sales strategy to launch non-direct sales channels globally Worked with direct sales teams in Microsoft to launch Skype display advertising properties globally Collaborated with non-sales teams; worked with legal and branding teams to design the global advertising guidelines, established an open channel with product development teams to provide feedback and recommendations for improvements Monitor and analyze overall business performance metrics for the executive management team

Translate and operationalize the business unit’s strategy across the various functional teams through designing and building rigorous processes Responsible for developing key business success metrics to measure success and to promote clarity of performance measures across global and cross functional teams Implemented a business intelligence framework and reporting solution that gave sales, marketing and product development teams the ability to track performance metrics, better understand our customers and improve product offerings Set up from ground up a global sales operations team supporting a multi-channel sales organisation that included e-commerce, enterprise sales, inside sales and channel partners. Increased revenue by 77% in 2010

As the first sales employee of Pentaho in APJ, I was directly responsible for sales, channel partners and marketing. As business grew, I was also responsible for building up the team of Sales Specialists, Technical Pre-Sales and Data Scientists. Established the first partnership in China that led to winning the first lighthouse customer. Developed and executed an OEM strategy to generate a recurring revenue by embedding Pentaho software components into custom built applications.