Salman Javed

A focused and passionate Digital Marketing, SEO, PPC ( Leads Generation), Brand and Website Design and Development Expert. Leading the team to provide growth and success in achieving client's digital goals. Specialized in E commerce and Brand Marketing and have successfully increased sales through SEO, PPC, Content Marketing and Social Media for many small and medium clients in South America, UK and Australian Markets Proud to find the best team that is leading our client's success at a rapid pace.

I worked on Managing Huawei Mobile’s ATL, BTL, Creative.Developing Brand Strategy in local Market. Enhance Marketing operation country wide in a unified manner to achieve Marketing & Brand Goals. Execution of 360 degree campaign of Mobile and Tablet devices. Analysis of customer demand, market condition & competitor information. Dealing with marketing & PR agencies for brand enhancement and strategic positioning. Key Achievements: • Built brand strategy for Huawei resulted increase brand awareness from 1% 15% in 16 months. (According to IDC report). • Increase consistent sales of Huawei from 6000 Units to 75k units monthly. • Successful Launch of Huawei Mobiles in Pakistan. • Successful Launch of Multi Flagship Products. • Revenue growth from 18 million – 128 million USD. • Achieved rapid market share growth in Pakistan from 1% to 15 % in 16 months worldwide.

Assisting overall Brand strategies, Brand positioning, trade, activations, social media marketing and Packaging design development of Anhaar Product portfolio i.e.; Whole Milk, Full Cream Milk, Low Fat Milk, Anhaar White Crystal Sugar and Daily Dairy. Currently focusing to expand product portfolio and touching new markets in Dairy and Foods. Execute campaigns, introduction of new products in portfolio. Managing and assisting ATL and BTL branding and marketing activities. This role enables me to apply Marketing and Branding theories in to practical manner to give value to the customer. Main responsibilities: -Effectively delivers all tasks and responsibilities including but not limited to marketing related activities such as ATL, BTL, Trade, and Social & Digital Media etc. -Coordinate with partner agencies and vendors to get respective work done effectively. -Organize, plan and execute marketing campaigns in conjunction with the BM. -Frequently perform market visits in order to observe House brands’ campaigns, competitor activities, and compile findings for BM and top management. -Managing ANHAAR social media marketing (Facebook( www.facebook.com/anhaarmilk ), website(www.anhaar,com.pk), YouTube(www.youtube.com/anhaarmilk) and Sms marketing. -Source and scan advertising opportunities and manage placement of adverts in media including TV, Radio, Press, Outdoor, Trade, In-store, etc. -Scan and review sponsorship opportunities and present feasibility to the BM regarding placement of adverts in the respective media. -Lead market research teams to analyze market trends, customer preferences, and competitor’s promotions and collect data which helps monitor and revise the brands positioning and strategy. -Effectively coordinate on-ground brand activation such as events, conferences, seminars, receptions and exhibitions etc.

This role enabled me to apply scientific sales theories into practice and gain valuable insight of retail operations environment. I successfully implemented marketing strategies to improve sales and customer satisfaction. Training Provided: Trained for the Customer Services for the competitive retail environment. Information Analysis: Provided management with analysis on Data trends that led to effective sales/performance forecasting and further enhanced processes and procedures. Financial system: Responsible to rectify all the discounts, adjustments and invoicing issues. Closing Reports: Responsible for giving daily closing sale and stocks report to Regional manager

Programme gave me a fundamental understanding of all marketing functions providing an insight into both marketing management and management practices. The programme placed strategic emphasis on creating and retaining customer value and a sustainable competitive advantage in an organisation. With an emphasis on marketing practices and the critical problems faced by marketing managers, the programme structure provided me with a comprehensive examination of integrated marketing communications and consumer behavior. In term two, the programme concentrated on global marketing, focusing on theoretical concepts and practical strategic sales skills.