Salman Bukhari

Responsible for building brand image & brand development in India & Internationally

-Launched 3 new to market luxury jewel brands from zero level within 1 year in Europe (Unsaid Library), India (Her Story) & China (Shades of Love) -Responsible for co-development of Corporate & independent brands’ global vision plan -Cascaded effective Marketing plans for each brand based on its DNA, markets, customers, competition and business goals –achieved ~110-120% walk-in goals -Led the creation of new B2B High Jewel brand – Aesthete

-Headed the newly formed Global Product Division for High & Fine Jewelry -Responsible for new product development and building iconic & core existing collections by implementing Short, Mid and Long Term Brand Vision & Business Strategy -Built New Market Entry Strategies & Established Existing Market Brand Growth Plans -Managed overall Uniform Brand Identity, DNA and Codes creation for the brand -Led development and roll-out of global level marketing plan & calendar including budget proposal with cost allocations featuring measurable quantitative and qualitative KPIs for Business Generation & Brand Awareness Building (India, US, UK & Asia)

Hermès India Retail Pvt. Ltd. -Defined & developed new frontier e-Commerce business plan for Hermès -Devised strategic framework & roll-out plan for e-Commerce business -Worked with internal stake holders to build user experience, inventory, fulfillment -Created India focus Marketing launch and sustenance plan (for 2 years) Longchamp Paris (Chief Marketing Officer) -Led Marketing & Communications Plan Development & Roll-out across all medias -Managed CRM strategy, Merchandising, Sales Strategy Development & Execution -Co-Led the opening of Palladium Boutique in Mumbai -Managed country level buy assortment for Fall’17 & SS’18 -Drove ROI efficiency in promotional spends. Business grew ~30% during engagement Salvatore Ferragamo -Developed Merchandising & CRM Plan for roll-out in the market -Engaged in improving retail operations & business performance Kanebo Japan -Developed India entry Strategy for Cosmetics Major in Luxury & Premium category -Supported in Identifying market opportunities, built business potential plan based on company’s internal ambitions, market reality, customer need-state & competition

Co-Established 100% wholly owned Subsidiary in India Led Market roll out of Shiseido India Pvt. Ltd.'s flagship premium brand Za in India Partnered in Modern Trade channel negotiations and Business roll-out Executed Traditional Trade roll-out Co-Led in the aggressive market penetration with 165 stores in 3 Target cities within Year 1. Executed focused & targeted Marketing communication for the brand across all relevant mediums [PR, Digital, POSM, Counters, BA, In-Store advertising, Outdoor/ OOH, Sampling, BTL Activations/ Animations, etc.] Function as PRO and CRM [including customer care] lead for the organization Develop and Maintain Organizational Culture Led training and development of Beauty Advisors for all cities Established and Operate successful e-commerce business for the company Developed new to market Properties to build brand awareness and credibility Led office set-up including IT systems for the new organization Developed HR Policy for the organization Recruit employees for the organization [Marketing] Negotiated and Aligned support services for running of new operations

Lead and Develop Market Entry Strategy for Shiseido in India Conduct Feasibility study of Market, Potential Brands, Business Plan Led Quantitative and Qualitative Consumer studies across 18,000+ consumers in 16 ctities Build Business Vision for organization Establish and Operate Liaison Office of the company prior to Subsidiary Establishment Create systems and processes for soon to be established Subsidiary Recruit employees for Marketing, Administration, Logistics prior to business operations commencement Led Marketing and Communication Strategy for Shiseido's brand Za for India entry from zero basis Scope and appoint vendors and partner agencies for roll-out of operations [Advertising, PR, Digital, OOH, Media Buying, BA Management, Counter/ POSM Development, Events & Activations, etc.]

Luxury and Lifestyle Industry Observer and Analyst Regular content contributor to India's 1st digital Luxury Magazine www.luxuryfacts.com

Led the Regional Brand Communication Strategy Development and Deployment of leading Unilever beauty brand - Fair & Lovely in in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Vietnam, Indonesia & the Middle East Worked on the development of Fair & Lovely's new Brand Key and DNA Worked extensively on new to market product ideas from concept to launch in all regions Managed the global brand unification project that resulted in a singular brand idea, look, feel across all regions Led the brand consumption driving projects including multiple time usage, small SKU launches across all markets Co-partnered the successful launch of Fair & Lovely Winter variant pan South Asia Championed global idea generating bank for future product and communication concepts Led the management of Fair & Lovely Foundation, CSR promoting girl education Executed the first foray of the brand on Social Media Initiated the launch of the brand in new markets like Africa and Indonesia Responsibilities included regional team management, understanding local markets, consumers & brands and implementing marketing strategies in the respective geographies

Led the Brand Development and Brand Management of Unilever's leading beauty brand - Fair & Lovely in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Vietnam, Indonesia & the Middle East Managed the conceptualization and execution of master brand relaunch in all regions through 360 degree campaign which included TV, Print, PR, Digital, Outdoor, POSM for Modern and Traditional Trade retail formats, Below the line activation, etc. Led the development and acceptance research of new to market product, packaging ideas and communication concepts Drove brand consumption increase project development to spike purchases Led the management of brand's CSR initiative Fair & Lovely Foundation to support education of deserving girls Developed and executed brand's first digital presence through fair&lovely.in Led the first ever global brand stewardship initiative for over 100 brand's custodians to chart out the future

Managed Regional Communication strategy of leading Unilever brand Lifebuoy in India, Pakistan, Bangladesh, Sri Lanka, Indonesia, Middle East and Africa Successfully managed the re-launch of "uniform" Lifebuoy brand across all regions and markets Managed the global campaign roll-outs for the master brand and market specific variants [TV, Print, POSM, Below the Line, Radio, Outdoor, In-store Merchandising across multiple retail formats, etc.] Launch Campaign won Gold Effie Award in India Led the global roll-out of communication strategy of Lifebuoy Handwash Executed the roll-out of Lifebuoy brand in Africa Executed health & hygiene related CSR initiatives to drive brand connect and awareness Managed new to market product and communication concept development for Lifebuoy brand Co-created ‘Lowe Faces of Mrs. Urban India’ – a quantitative & qualitative study of over 10,000 Indian women that provided an in-depth view of consumers’ values, attitudes and how the forces of change shape consumer segments Led the execution of Corporate Identity change from Hindustan Lever to Hindustan Unilever Ltd. by cascading the initiative across key stake holders and employees

Lifebuoy - India, Pakistan, Bangladesh, Sri Lanka, Vietnam and Indonesia Managed daily operations of Lifebuoy Brand [Brand Development and Brand Building] Supported the development and roll-out of Above the Line Initiatives including TV, Print, Radio and Outdoor Advertising Managed the development and roll-out of national and regional level Below the line initiatives to drive brand salience and sales Developed and rolled-out POSM for modern trade and traditional trade stores for all campaigns Executed Regional and National level Sales Meets Managed Rural Activations to drive health education and brand usage Worked on Brand's CSR initiative Swasthya Chetna

- Product Analysis - Development of marketing ideas for movie releases in India - Competition Tracking and Analysis - Management of Press Junkets and Special Screenings - Executed premiers and in-cinema events - Managed collaborations with partners for movie releases - Projects managed: Ice Age, Star Wars Episode II - Attack of the Clones, Moulin Rouge, Minority Report, Hart's War, etc.

MBA in International Luxury Brand Management

Masters of Commerce and Economics