Salmaan Mohamed

Founder of MERFEE, a Mumbai-based luxury fashion label dedicated to creating timeless, design-led garments with a refined edge. MERFEE stands for elevated essentials—crafted with attention to detail, strong design sensibility, and an uncompromising commitment to quality. Every piece is thoughtfully developed to offer sophistication, comfort, and individuality. With a sharp focus on product creation, sourcing, and brand building, the label is driven by a vision to redefine modern luxury—where style and substance meet. From carefully selected fabrics to distinct silhouettes, MERFEE offers collections that speak to the discerning, fashion-forward customer. The brand continues to grow through a selective, experience-driven approach to expansion, rooted in quality over quantity. It’s not just about creating garments—it’s about curating a lasting wardrobe for those who value expression, detail, and timeless design. The mission is simple: to establish MERFEE as a new voice in luxury—original, thoughtful, and enduring.