Sally Huang

• Developed and launched Instagram and TikTok campaigns targeting parents and families, leveraging competitor insights and creating branded visuals with Canva. • Collaborated with brand ambassadors, product testers, and parents to build a strong network of advocates while coordinating Xplora’s participation in the KidzBop concert to increase brand awareness through interactive experiences. • Designed and executed seasonal marketing campaigns, including back-to-school and holiday promotions, to boost engagement and sales, while adapting global assets for the U.S. market with diverse imagery and localized campaigns to improve cultural relevance and inclusivity.

• Assisted with day-to-day operations, including building and monitoring daily performance trackers and conducting ad hoc analysis. • Owned major initiatives and tests to drive channel growth. Focused primarily on Wayfair Canada, with occasional tasks for Wayfair US. • Gained experience in three search channels: SEM, TOF, and PB. Skills & Tools Frequently Used: • Google Ads UI/algorithm. • Analytical capability using Excel. • SQL with Google Big Query. • Google Sheets - Connected Sheets.

Create promotions for the College of Staten Island highlighting the College's Academic programs and upcoming recruitment events, to be posted on CSI's social media platforms.

• Prepared materials for classwork and homework • Evaluated, corrected, and graded student assessments • Oversaw 20 students in the classroom, enforced rules, and supported lead teachers • Assisted children with assignments and created practice problems to improve upon skill sets

• Assisted doctors, staff, visitors, and patients • Maintained the privacy of patients and performed all duties within HIPAA regulations • Scheduled appointments for patients

EC200: Introduction to Behavioural Economics EC104: The Wealth (and Poverty) of Nations: Global Economic Development Past and Present