Sally Fisher

20yrs of experience, offered as part-time marketing support; creating a plan, defining your ideal audience and your key messages, writing blogs, website copy, optimising your marketing assets, social media posts & SEO support. Give your business ‘More Bang for your Buck’ Clients I've worked with: www.emmlegal.com - UK's leading private prosecution law firm www.lewinclinic.co.uk - UK's most renowned sports injury clinic www.roq.co.uk - a leading software testing firm www.ec-pr.com - one of the UK's leading B2B PR companies. www.mcmenon.com - A B2B industrial product manufacturer www.tinzis.co.uk - a growing, luxury baby accessory brand. www.juniorjones.com - a new brand of luxury pushchairs www.sunuva.com - a high-end, children's swimwear retailer. Working across all sectors, to develop marketing strategies that achieve business objectives. - Working with The Lewin Sports Injury Clinic (England & Arsenal team physios) to help grow their physiotherapy clinic - positioning it as the UK's leading physio, increasing awareness, developing partnerships with local grass roots sports clubs (football, hockey, rugby, athletics etc), driving enquiries and conversions via website improvements and developments. Responsible for their overall marketing budget & plan; overseeing a website recreation and design, copywriting and working with SEO specialists. Improved their search engine results from page 15 to Page 1 of Google within 6 weeks of website development. - Working with one of the UK's leading B2B PR agencies, improving & restructuring their site to optimise the CX and promote their services, helping drive them to Page 1 of Google for their key words. Also developed a long term CRM / Content strategy to increase engagement and enquiries. - Working with a brand new-to-market baby accessory brand - including overseeing their new name & identity development, commissioning & facilitating parent research groups, brand positioning and proposition development.

Promoting Construction Week UK and 100% Optical. Driving partnerships & delegate registrations to grow revenue & visitor numbers YoY.

Working at Octagon - on LinkedIn and Accor Hotels. Live events and activations for Ibis Global and and a programme of exclusive events for Linkedin LEAD - an invite-only community of the world’s top talent executives, representing the world’s most admired brands.​

Freelance Project - Bayer International global marketing campaigns for Skin Creams. Working closely with an award-winning planner to develop global Strategy and oversee creative marketing campaigns for adoption across 12 markets.

Overseeing numerous workstreams for the re-launch & re-positioning of the GDST brand. Working closely with stakeholders at all levels across the business, to facilitate smooth adoption and transition of the new brand strategy and identity, across 25 schools, the website and all marketing materials. Overseeing a brand film to capture the spirit of the GDST girls.

As a co-founder, my marketing role included: - a launch strategy to generate awareness, including a national radio campaign - repositioning from a tele-sales business to e-commerce, in Oct 16. • Overseeing 3 website designs & updates; transforming the latter one into a dynamic, fresh and modern ecommerce platform with excellent UX capabilities. • Creation of Buyer Personas for the different target audiences, based on analysis and demographics of customers. • Developing a new digital strategy, including a targeted lead generation and nurturing process, to increase leads and conversions. • Planning and writing of 3 x ‘Lead Magnets’ to help generate leads via email, display advertising and social • A/B testing of display ads across different platforms, including FB, to test efficacy • Overseeing the social media strategy, to ensure all content is on brand and relevant. • Creation of an annual editorial calendar to optimise content creation for blogs, social and email • Writing and optimising informative & intelligent blogs, using key word research to inform and craft. • Overseeing and co-ordinating the SEO, PPC, Social, PR and Marketing agencies to ensure all activities are aligned and on strategy.

- Employed as their first Business Director to facilitate the transition from ‘production supplier’ to creative agency, putting client service at the heart of the agency and being responsible for all client relationships. - Met with, wrote proposal, negotiated with and won a new business client (Nutmeg) within first month of employment. - Responsible for staffing up of departments including production, account handling and creative departments - General day-to-day running of the agency operations, managing the majority of employees in the above departments - Initiated & successfully negotiated a reduction in commission paid to recruitment agencies. - Building and improving relationships with key clients & suppliers (with previous issues) - Initiated the agency’s own social media activity – appointing relevant people to be responsible for daily content.

Business Director - overseeing Superdrug, Harveys Furniture, Sliderobes, Kallo & Whole Earth Foods. • Overall responsibility for all projects (TV, print, radio, outdoor & digital) on the above accounts, including fast-paced retail deliverables. • Understanding the client’s strategic & business objectives and delivering cost-effective online & off-line solutions • Key point of contact on all my accounts from junior to senior level clients. • Writing Fee Proposals and Contracts for new business wins. • Working with the Creative Director and Senior Planner to lead partner agencies through strategic and creative development process - ensuring all work is on strategy, idea and brand. • Managing a small team. Key achievements include: • Being on the winning pitch teams, as main account-handler, for Harveys Furniture, Superdrug, Sliderobes, Kallo Food & Clintons. • Overseeing the launch of Superdrug ‘Take Another Look’ Campaign and getting them back on TV after 10yrs (seeing increased sales and other key metrics achieved throughout the campaign period). • A pro-bono 60” film for a charity (featuring Massive Attack and David Morrissey), which achieved 80,000 YouTube views over one weekend (and 130,000 to date). • Introduction of an efficient finance and operational system to HMDG, which previously did not exist.

Specifically for the Exxon Mobil Advertising account: Overseeing all financial & operational aspects, across all markets, reporting into the Business Director. • Initial contact for all financial & operational queries and issues on the account • Minimising losses/write-offs and maximising income for DDB • Identifying and implementing best practice solutions and processes • Managing 2 Operations Assistants

Certified in Evaluating and improving your website's SEO Building backlinks to your website, to increase your website's visibility on the search engine results page Using insights from keyword research and reporting to improve your search performance.