Sally Thornton

I am a highly motivated, creative and commercial CIM qualified individual with over 15 years experience in CRM, Retention, loyalty, ecommerce, Sales Promotion and Partnerships. In my current role as Retention and Partnerships Manager, I am responsible for the following areas: Strategy planning and budget management Identify key segments to improve engagement and advocacy levels Digital marketing (email, web, PPC, SMS, social) Sales promotion and contract management Strategic partnerships and tactical third party promotions securing long term relationships and activity with high profile brands such as Telegraph, Marks and Spencer, Naked Wines, O2, Moma, Best Western Hotels, American Express, Penguin, Corkers Crisps, Hello Fresh, Nestle, and Giraffe. Marketing performance (analytics and reporting) Customer segmentation and data strategy to delivery multi-million revenue target and increase engagement levels amongst existing customers. Project management and proposition development Management of loyalty scheme, including the eCRM programme, third party rewards, engagement and advocacy strategy Campaign and product innovation Customer retention and lifecycle management and reporting specific insights to drive continued customer base growth. Managing and driving change

As well as managing successful online boutique and nursery brand 'Green Child', I am also freelancing offering marketing services. Services include website design and development, SEO, PPC, Email marketing and build, PR, direct mail and social media. I also have extensive experience in setting up strategic and tactical partnerships, as well as license agreements. Please email sally@greenchild.co.uk if you require marketing support for your business or company.