Sally Kresge

Director, Data & Analytics @ Armstrong World Industries

About

As a data-driven strategist, my work lies in leveraging data and the power of AI to shape effective sales strategies to drive growth. I'm equally passionate about leading and developing teams. Guiding individuals toward their professional goals and watching them thrive is when I feel most fulfilled.

Country

United States

City

Lancaster Metropolitan Area

Industry

Consumer Goods

Skill

Email Marketing, Analytics, B2B, Web Marketing, SEO, Online Advertising, Online Marketing, Mobile Marketing, Social Media, E-commerce, Strategic Planning, Customer Service, Digital Marketing, Business-to-Business (B2B), Marketing Strategy

Experience

Director, Data & Analytics

Armstrong World Industries

2023-2 - Present · 3 yrs 8 mos

Leveraging the power of AI + data to fuel sales ops and drive growth

Director, Strategic Sales Operations

Armstrong World Industries

2019-12 - 2023-2 · 3 yrs 3 mos

Driving growth through digitalization; developing teams of the highest caliber

Senior Manager, Digital Marketing

Armstrong World Industries

2016-4 - 2019-12 · 3 yrs 9 mos

Lancaster, Pennsylvania Area

Summary: Develop and execute the global digital strategy for Armstrong Ceiling Solutions. This encompasses 196 country websites in 15 languages and 5 mobile applications.

Digital Marketing Manager, Commercial Ceilings & Flooring

Armstrong World Industries

2010-1 - 2016-3 · 6 yrs 3 mos

Lancaster, Pennsylvania Area

Summary: Responsible for the strategic direction of the commercial flooring and ceiling websites of armstrong.com in the U.S., Canada, Latin America, Asia, Australia, and India.

Project Manager & Business Analyst Roles

Armstrong World Industries

2007-3 - 2009-12 · 2 yrs 10 mos

Various PM and BA roles

Various Sales & Sales Training Roles

Armstrong World Industries

1998-6 - 2007-3 · 8 yrs 10 mos

Various sales and sales training roles.

Board Member

Armstrong World Industries Foundation

2023-10 - Present · 3 yrs

The AWI Foundation's mission is to improve the quality of life for individuals in the local communities where AWI operates. I am proud to represent this organization and my community.