Saleh Ahmad
General Manager @ AAFAQ Advanced Solutions
About
With over 20 years of executive leadership, I drive the growth and transformation of technology-driven businesses across enterprise and startup environments in the Middle East. As General Manager of AAFAQ Advanced Solutions (El Seif Engineering and Contracting), I lead a diversified, innovation-driven organization spanning five strategic divisions: Oracle (ERP & Cloud solutions), ICT & Low Current (infrastructure, networking, ELV systems), Data & AI (advanced analytics, AI, and business intelligence), Cybersecurity (information security & compliance), and Data Centers (design, management, cloud operations). I have established AAFAQ, developed growth-oriented strategies, and delivered high-impact initiatives, driving measurable operational efficiency, business insights, and enterprise modernization. Passionate about harnessing AI and data to transform organizations, I focus on aligning technology with business objectives, empowering teams, and leading companies toward digital excellence.
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Saudi Arabia
Information Services
Oracle E-Business Suite, PL/SQL, Oracle Applications, ERP, Requirements Analysis, Oracle HR, Business Analysis, Business Intelligence, Business Process, Business Requirements, Integration, Management, Oracle, Oracle Discoverer, Oracle Reports, Project Management, Project Planning, Solution Architecture, Systems Analysis, IT Management
Experience

General Manager
Riyadh, Saudi Arabia
• Established EL Seif IT firm (AAFAQ), Developed and implemented business plans, and competitive services, and developed effective strategies for business growth. • leading AAFAQ Advanced Solutions Line of Business, a subsidiary of El Seif Group. • Leading innovation, digital transformation, and spearheaded software automation initiatives across various sectors. My efforts have significantly shaped the digital transformation of EL Seif and external clients in KSA, resulting in transformative outcomes for businesses and enabling customers to achieve their goals. • Oversaw strategy, and operations and drove business development activities, focusing on Presales, sales, project delivery, and resource management.

ICT Executive Director
Riyadh, Saudi Arabia
• Following successful outcomes in prior role, brought in as trusted advisor to the board to design, develop and execute a enterprise transformation, including technology, processes and cultural change, for El Seif Engineering and contracting Group with 30K staff and businesses in construction, engineering, healthcare, manufacturing, catering and e-commerce across KSA, UAE, Oman and the UK • Developed and secured Board approval for 3-year digital transformation programme to completely re-imagine and standardize enterprise IT and digital systems, business processes, working practices, internal culture and external relationships • Developed business cases for corporate and business unit transformation from On Premise to Cloud-based group delivery, achieved planned benefits of SAR 4.2 M annual savings • Implemented first Oracle Fusion SaaS Cloud in MENA, Project Management solution, BIM and Integration with ERP, development of Vertical Solutions, Robot Processes Automation RPA, Maximo, Concept Evolution ,HIS and Eliplan systems • Led implementation of new technologies including AI, RPA, BIM, Oracle Fusion ERP, Primavera tools, Asset Monitoring and control through IoT, Autonomous Oracle Database and Warehouse. • Managed risk and defined governance controls. • Established PMO, built and performance-managed team of 60 Track leaders, consultants, business process analysts and IT engineers • Designed and delivered change management programme to move 30,000 staff from legacy systems to automated processes • Led negotiations with Oracle, Microsoft, Cisco, achieved 60-90% discount on licenses and fees • Led implementation of Oracle Fusion maintenance Cloud, cut maintenance costs, cut inventory by 80%, increased operational efficiency by + 50% • Led migration of IT infrastructure to Microsoft Azure Cloud • Led the Development of Vertical extension to Oracle Fusion using Oracle PaaS and Azure technologies.

IT Manager
Jeddah - Saudi Arabia
• Developed and executed enterprise digital transformation strategy for the Rush Project Division of the largest construction company in KSA, Saudi Binladen. RPD division is an SAR 4.2 BN with 15,000 employees and +70 Construction and O&M projects • Developed the business case to replace the organization core legacy system to Oracle E-Business suite, Oracle Primavera tools and Oracle Enterprise asset management. The case was approved by the board to invest 35M SAR for transformation • Evaluated technology, vendor offering to improve IT and business processes • Built strong relationships with an achieved buy in from all levels of both internal and external stakeholders for transformation strategy, led and empowered skilled project management teams to drive performance improvements • Developed new operating model, policies, procedures and JDs to achieve tight control and full transparency across 70 projects, cut cycle time for closing and reporting to 3 days and eliminated redundant roles • Innovated use of new technologies facial recognition technology, which improved productivity of 30K RPD employees by 15% • Introduced virtualization, which cut costs by 45% and improved uptime from 90% to 99.99% • Led the implementation of cyber security solutions to protect corporate data

Projects Manager and Oracle Financial Track Leader
Optimiza Consulting
Riyadh
• Managed and influenced large, complex digital transformation and systems integration programmes for leading regional solutions provider with +400 experts driving operational excellence and profitability for major enterprises in multiple industry sectors • Built strategic client relationships with and led ERP lifecycle project delivery for large organizations and enterprises including the Ministry of Foreign Affairs (MoFA), Saudi Telecom Co. (STC), King Abdulaziz & his Companions Foundation for Giftedness & Creativity (Mawhiba), Real Estate Development Fund (REDF), Ministry of Communication and Information Technology (MCIT), Greater Amman Municipality (GAM) • Advised on and executed Business and Technology transformation and integration including, requirements definition, business cases, business process analysis and design, risk management, enterprise architecture, application delivery, QA, budgeting and governance, designed and delivered change management strategy and super-user training to drive uptake of new processes • Developed and executed ERP project work plans to deliver implementation on time and within budget and ensure benefits realization. • Worked closely with sales team to identify, qualify and design end to end digital solutions, provided direction and specialist knowledge in applying the technology/application to client business, and positioned the value of proposed solutions • Translated customer requirements into use cases for Oracle solutions and help to create the right Digital Transformation Architecture • Evaluated the designed and effectiveness of technology controls and areas to improve opportunities throughout the business cycle.

Software Development Manager
Hussain A. Saklou (Sharp Agent) IN KSA
Jeddah
• Led the IT strategic planning for Sharp agent in KSA ,working in home appliances and healthcare business Solely accountable for the entire scope of IT, reporting directly to the CEO for performance and results • Led deployment of Oracle E-business suite projects in HSSC Group and , Medicare Company • Provided Bi-weekly reports to executives Staff on tasks execution and recommended priorities • Provided the high-level design for Oracle ERP system and the integration with other systems as well as developing plans for the implementation of Oracle projects • Identified IT department training needs and organised training workshops as part of staff development • Oversee ongoing development including technical analysis, design, and implementation following Agile SDLC methodology. • Recruit, coach ,develop, and retain talented employees.

Systems Analyst and Computer Teacher
Ibn Khaldoun Education Center
Amman, Jordan
• Requirements gathering, functional gap analysis, application design,. • Trainer for Oracle SQL and PL/SQL, Develop PL/SQL program units, Build Forms, Build Reports.

Computer Programmer
Khalid Library
Amman , Jordan
• Write, maintain, integrate and test computer software. • Gather , analyze data, draw sound conclusions and prepare clear and concise reports. • Build Accounting System. Acheivements : Built the following various Applications Using Developer 2000/6i: • Real Estate Application. • Business plan • General ledger & financial transactions for Javiaras company. • Budget control and planning • Drug Interaction System. • HR & Payroll System. • Accounting System. • Inventory System. • Tender System. • Education System. • Stock analysis System. • Fixed Assets system. • Travel System Analysis. • LC shipment System.
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