David Šála

• Executed comprehensive long-term strategies for the Non-Food/Tobacco segment, leveraging market intelligence to unlock growth opportunities and expand high-potential Global Accounts. • Orchestrated and approved strategic customer development plans for Non-Food/Tobacco OEMs and Global Accounts, collaborating with sales teams to define special pricing and consistently surpass revenue, profitability, and growth targets (building on a baseline of ~M €/y OI existing customer business). • Developed and communicated annual budgets, quarterly revenue forecasts, and strategic new business proposals to Senior Management. • Strategically partnered with multinational customers, managing the negotiation and formalization of global framework agreements that ensured consistent service delivery and were instrumental in fostering their sustained business expansion and optimizing their long-term revenue streams.

• Led the creation and implementation of Siemens standards for packaging machinery, actively representing Siemens in international standardization organizations (e.g., OMAC) and participating in several workgroups to influence global industry direction. • Fostered knowledge sharing and best-practice adoption through global/regional workshops and by facilitating internal communities on regular bases to coordinate technical support to our key regions. • Drove the yearly planning of new development initiatives, proactively aligning strategy and prioritizing efforts based on in-depth market research and competitive benchmarking. • Contributed to Cybersecurity initiatives with a focus on helping machine builders meet emerging legislative and regulatory requirements (e.g., CRA) as a core team member. • Promoted Siemens Packaging Toolbox by showcasing compelling use-cases and customer references, strengthening market position and enabling future-ready solutions.

• Strategically guiding digitalization efforts for the global packaging machinery segment,. • Collaborating with key customers to implement advanced digital solutions, translating their needs into tangible business value and fostering long-term partnerships. • Developing and refining business models for new digital offerings, identifying revenue streams and market opportunities within the packaging industry. • Leading workshops and training sessions for regional teams and customers, facilitating knowledge transfer and promoting best practices in digitalization. • Identifying and prioritizing key digitalization topics and emerging technology trends, ensuring our focus remains on the most impactful initiatives.

• Empowered regional teams and customers by organizing and leading global workshops and training sessions, enhancing knowledge transfer and support efficiency. • Fostered a global internal technical community for knowledge sharing, aligning colleagues on best practices and emerging market needs. • Managed yearly planning for new development initiatives, ensuring strategic alignment and prioritization based on comprehensive research and benchmarking. • Represented Siemens in international standardization organizations (e.g., OMAC), actively shaping industry direction and influence. • Executed targeted marketing campaigns to increase awareness and adoption of the Siemens Packaging Toolbox, including some of the most widely used libraries for TIA Portal.

In this role, I was managing customers and driving new business. I also engaged with universities to build collaboration opportunities and led the market launch of the ctrlX Automation platform in the CZ & SK market. As part of this role, I presented at industry conferences and fairs and promoted technologies to create market awareness. This experience strengthened my technical‑commercial skills and my ability to introduce new technologies to the market.

- Acquisition of new customers - Managing relationships with customers - Presentation of company and products - Market/End-Costumers research - Project managing of complex projects

- C++ / Python Developing of Industrial Communication interface and Robot guidance - Creating Communication protocols with SANEZOO device - KUKA & Staubli Robots Programming - PLC Siemens SIMATIC Programming - On-Site Deployment

- Programming KUKA robots - Customer KUKA robots service - Programming SIEMENS SIMATIC PLC

UniPi was established as a subsidiary of the Faster.CZ. Focused on smart building solutions, home automation and IoT. The main product is own PLC based on single-board computers (Raspberry Pi) with with a choice of software. - Testing new prototypes and Software Mervis IDE - Customer Support - Creating manuals and tutorials - Creating PLC blocks for home controlling - Creating customer solutions

Bachelor's thesis topic - Control of Intelligent House.

Master's thesis topic - System for Automatic Calibration of a Robotic TCP.