Sakshi Das

• Plan and execute 2025 SAP Connect Event in Las Vegas, collaborating with internal teams and external partners on logistics and content strategy • Design branded social media assets and executive decks using Figma and SAP tools, ensuring message consistency across stakeholders • Manage 100+ digital assets in Highspot and Sprinklr’s Get Social to streamline stakeholder access and event readiness • Consolidate content for weekly leadership updates to drive alignment and visibility on event progress

• Developed and executed digital campaigns to boost student participation in leadership programs, increasing engagement by 4% • Implemented social media strategies via Meta Business Suite to boost awareness of leadership initiatives and event attendance • Created data-driven insights using campaign analytics, optimizing content strategies and exceeding attendance goals by 16% • Live-reported from key LEAD events and designed 10+ digital assets with Adobe Express for brand consistency across platforms

• Implemented targeted outreach, personalized events, and mentorship programs, driving a 35% increase in member retention • Created a centralized alumni database, improving event participation tracking and fostering long-term connections • Organized 3+ networking events with executive board members, connecting 50+ students with industry professionals

• Streamlined data collection and reporting, uncovering insights from surveys and reports that improved student experience • Coordinated logistics for 10+ Executive Education events, enhancing operational efficiency for 80+ participants • Supported team operations by maintaining schedules, managing spreadsheets, and addressing client inquiries

• Aided in the recruitment process by planning 9 engaging rush events, resulting in 12 new sorority members • Served as chair for social media, marketing, and graphic design, creating 7 appealing promotional flyers using Canva

• Enhanced efficiency using Google Sheets for attendance, excuse forms, budgeting, and fine sheets, reducing delays by 12% • Mediated and resolved member conflicts to strengthen team collaboration and maintain a positive culture • Collaborated with 4 external organizations on over 5 events per semester, enhancing my leadership and communication skills • Led 10 philanthropy events to raise funds for women's shelters, collectively attracting over 30 attendees per event

• Partnered with cross-functional teams to develop strategic initiatives, leveraging market trends to boost customer sales growth • Built 10+ Excel and Tableau models for real-time program monitoring and presentations, enhancing decision-making processes • Drafted lease communication materials distributed to 12,000+ customers, resulting in a 10% increase in program awareness • Delivered a presentation on MBFS’ core operations for 700+ employees, earning leadership recognition and monetary award • Strategically revitalized over 20 images on the MBUSA website using Confluence to enhance overall user experience

• Managed and updated customer database (CRM), analyzing client data to assess product ranking, positioning, social media engagement, follower growth, and monthly traffic • Optimized social media content for 5 clients, tailoring messaging to better resonate with target audiences and increase product appeal • Strengthened communication and presentation skills by delivering marketing strategies and new ideas to clients, leading to enhanced collaboration • Wrote and published 2 blog posts, contributing to improved social media presence and audience engagement for the client

Graduate Certificate: Public Policy