Sakshi Agarwal

- Took lead role of Client Relationship management for company's key account - Only Natural Diamonds (OND) - Led a team of 5 to execute high-impact digital campaigns with proactive problem solving, performance reporting and strategic counselling - Acted as the key liaison between clients & internal teams – Design, Content, Business Dev., Strategy for end-to-end creative solutions - Drove ATL & BTL campaigns and 360° brand image repositioning for both brands across TV, print, digital and social media platforms - Supervised website management, social media content and projects along with invoicing and quarterly financial reconciliations for OND

Nykaa is India's largest beauty and personal care omnichannel e-retailer. Brand Manager in Cross Border Store: - Managed a portfolio of 160+ brands. Increased sales by implementing various visual merchandising strategies & curating a product mix towards higher ASP - Successfully Pitched & onboarded 40+ International Brands. Conducted weekly reviews to cultivate lasting relationships - Drove sales and growth for Korean brands by 40% by creating brand awareness through strong visibility, promotions & activations - Managed India’s first-ever beauty festival – Nykaaland with a footfall of 15k+ & a total reach of 750mn+. Marketing in Imports Skincare and Makeup: - Developed and executed comprehensive 360-degree marketing plans for international beauty brands - Managed marketing (on-site and off-site) for 10+ international brands including by executing communication strategy across channels- fulfilling all creatives requirements, CRM, leading social media activations, activating PR channels etc. - Worked on multiple brand and product launches, executing complete launch-related activations - Collaborated with internal cross-functional teams and ensured brands were well represented with global themes and creative ideations - Carried out and monitored end-to-end influencer activations to create increased impact - Delivered comprehensive marketing reports for all brands giving detailed insights on their performance

-Took up a diverse role in a start-up, multitasking between cross-functional teams -Worked closely with the Brand Experience Director on all marketing and creative activities, establishing MindHug brand in the mental wellbeing space -Led the digital marketing strategy, creating quality content to engage new followers and potential clients; executed several campaigns and hosted social media lives with influencers -Built strong relationships with 50+ new and existing partners, artists and collaborated with organisations we work with on a daily basis; also represent the company as the Customer Relationship Manager -Optimised CRM tools like Wix to smoothen internal processes, use email marketing effectively -Helped in developing the product; researched and analysed over 20+ competitor firms to understand the industry -Representative of the company at organisational exhibits such as MSDUK

-Helped design the logo for the company -Designed unique and innovative social media content and campaigns and analysed the consumer trends -Established relationships with over 20+ therapists (important stakeholders to the company) spread across multiple continents

Core Modules- International Business Strategy, Foundations of Financial and Management Accounting, Marketing in an International Environment, Strategy Analysis and Practice, Fundamentals of Economic Behaviour, Leading Knowledge Based Organisation

Business school located in Mumbai