Saksham Agarwal

• Lead programmatic & OEM growth strategy across mobile app campaigns • Manage DSP & OEM partnerships (Moloco, Liftoff, Oppo, Xiaomi, Samsung etc.) • Drive revenue growth through performance optimization & deal structuring • Oversee campaign delivery, P&L tracking, and margin improvement • Lead client strategy discussions & close enterprise performance deals • Improve onboarding % and post-install funnel metrics using data insights •Scaled revenue by 30% YOY •Improved CPI by 15% MOM •Managed $200000 monthly budget

Led the Programmatic & Biddable Business Unit, driving user acquisition, engagement, and retention across domestic and international markets. Owned monthly & annual revenue planning while managing $200K+ monthly media budgets across digital, OTT, and direct TV channels. Built and scaled mobile supply inventory globally and led cross-functional teams to deliver high-performance campaigns. Delivered measurable impact: • 8% absolute lift (vs. 5% benchmark) for McCormick Kohinoor • Reduced CPL to 1/3rd & doubled conversion rates via A/B testing • Achieved 20M+ incremental reach (2x growth with same budget) for Dolby SEA • Optimized full-funnel journeys to improve onboarding & engagement Managed 50+ global enterprise clients including Dolby, Shopee, Amazon India, Policybazaar, Lenskart, McDonald’s, Takealot, Games24x7 and more.

• Handling In house 8 projects. • Implementation Agile methodology to make a big project successful • Design Digital media plan, strategy, Sales funnel & Execution blueprint. • Facebook & Instagram ads – App Install, Lead generation, Conversion, Traffic • Google – App Install, lead generation, Video views • Programmatic - Campaign Execution with optimized reporting and Campaign Set up for project, account using DBM(DoubleClick bid manager), DCM (DoubleClick Campaign Manager), ,TradeDesk • Influencer marketing, Creators & You Tubers collaboration to Collaborate with customer & consumer in the target cities. • App store optimization, Increase - Downloads, Daily Active user & monthly active user On Play Store & verified reviews management • Content distribution, Rewards system, deals & offers feed management of App. • Successfully Daily active users on app 80k, loan application 5000 daily, leads on per services 250. • Channels acquisition, Apps partnerships, PR Release.

Designing pre-launch & post-launch Marketing Strategies. Running Google ads campaign- Display Ads, Search text Ads Manage social media platform - Facebook, Instagram, Twitter, LinkedIn & other. Influencer marketing, Creators & You Tubers collaboration to Collaborate with customers & consumers in the target cities. App store optimization, Increase - Downloads, Daily Active user & monthly active user on Play Store & verified reviews management. Content distribution, Deals & offers running feed management of App. Successfully 500+ top salons, beauty, vendors partnered with Zoylee, 40+Booking/day Running Social Media platform ads Campaign – like App Install, Book Now, Page like. Reduce CPC (Cost per click), CPI (Cost Per Install) & CPA (Cost Per acquisition). Google ads Bid, Expending & Refining Campaign, AdWords Scrip Connecting the dots between audience selection, targeting, campaign optimization, and measurement. The deluge of data to help the team to target the right people with the right message, in the right channel and device, at the right time.

Mogi is a social video platform focused on shifting the Social Currency from “Likes” to “Monetizable Virtual Gifts” for the end users. Roles and responsibilities Partnership and Alliances Managing Partners & Talents , Mogi App short Video app Responsible for building Content partnerships for MOGI with Content Houses Responsible for establishing partnerships with leading You tubers and MCNs in India for Mogi App. Taking care of partner Channels with regular update and ensure their maximum visibility of the content and guide them user trend. Handling Multi-Channel Networks and 52 agencies single-handedly, which includes bulk Video production with quality along with the strategic planning of their and our internal operations. Ads Operations Conceptualizing and implementing daily target based content based on audience review and data analysis. Selection of the channel to get the user acquestions & increase the daily active users. Campaign Management on Facebook, YouTube, Instagram, Snapchat, Kwai, BIGO, Media Smart , Dv360.

• Develop traditional and digital marketing campaigns and own their implementation. • Re design the content quality and do SEO to improve the user experience. • Work on variety of organic and paid acquisition channels - creation , pay per click campaigns , event management , publicity , social media , lead generation campaigns , performance analysis etc. • Increased number of UneekRx sales by 25% in three months . • Ensure the brand and content remain content consistent across all digital platforms . • Developed company digital marketing strategies including objectives , targets , tactics , & matrics with goal of conversion rate by 20 % in 3 months .