Sakkeer P

-Introduced CRM-led marketing automation, improving efficiency and lead TAT. -Drove award-winning digital transformation, earning multiple accolades from Mercedes-Benz India. -Achieved 100% compliance in MBIL Dealership Audits and Balanced Scorecard. -Pioneered localised marketing campaigns to boost customer engagement and drive Top-End Vehicle (TEV) segment growth. -Mentored and provided strategic marketing support to other Bridgeway Group businesses, including Ather Bridgeway, Peevees Public School, and the Bridgeway Group Marketing team, fostering cross-business synergy and branding excellence. KEY AWARDS -Mercedes-Benz Award - ‘Best in CS Digital Transformation & Marketing’24. -Mercedes-Benz Award - ‘Best in CS Digital Transformation & Marketing’ H1’23. -Mercedes-Benz Award - ‘Best Marketing & Innovation’22’. -First Runner-up, Mercedes-Benz Award for Best Marketing Team, 2018. -Second Runner-up: MBIL Marketing Manager Incentive Program, Q1, 2018. -First Runner-up: MBIL Marketing Dealer Partner Award, 2017. -Second Runner-up: MBIL Marketing Manager Incentive Program 2017 & 2018. -Winner: MBIL Marketing Manager Incentive Program, Q1, 2017. -First Runner-up: MBIL Marketing Dealer Partner Award, 2016.

- Developed and executed a comprehensive marketing strategy. - Established a distinct Corporate Identity, enhancing brand positioning. - Led digital transformation initiatives, introducing automation. - Formulated an effective pricing strategy, optimising profitability. - Implemented a data-driven Digital Marketing strategy, increasing brand visibility. - Spearheaded lead generation campaigns, improving customer acquisition. - Managed and optimised Social Media Marketing, enhancing brand loyalty. - Designed and developed the company’s website, improving user experience. - Launched an accessories section, expanding product offerings and revenue. - Achieved a remarkable increase in sales through Digital Marketing, scaling from 5% to 30%.

- Established and successfully managed an end-to-end Call Centre, ensuring seamless operations. - Led successful Call Centre transitions, optimising efficiency and service quality. - Maintained exceptional Call Centre quality standards, consistently achieving a performance rate above 95%. - Effectively reduced Repeat Calls to below 15%, enhancing customer satisfaction. - Ensured departmental performance aligned with organisational goals, driving continuous improvement. - Served as the primary point of contact for all Quality-related matters, ensuring adherence to best practices. - Developed, documented, and updated Standard Operating Procedures. - Designed and implemented structured processes and formats, ensuring service quality and compliance. - Conducted regular calibration of Quality Parameters, maintaining high standards. - Trained and mentored Call Centre Trainers and Managers, fostering leadership and professional growth. - Effectively coordinated operations between Circle/Hub, Call Centre, and the Corporate Office, ensuring smooth communication and workflow. - Managed Service Level Agreements (SLAs) to uphold performance benchmarks and contractual obligations. - Recognised with a Certificate of Appreciation by the Uninor Kerala Circle Business Head for outstanding contributions. - Awarded as part of the ‘Team of the Quarter’ in Q1 2012, demonstrating excellence in teamwork and performance.

- Facilitated comprehensive training programs in Sales, Soft Skills, Product, and Process Training, enhancing team performance and competency. - Designed and developed training content, ensuring alignment with business objectives and learner engagement. - Successfully certified through client-led ‘Train the Trainer’ (TTT) programs, demonstrating expertise in instructional methodologies. - Developed Standard Process Operating (SPO) frameworks, improving training efficiency and consistency. - Conducted ‘Train the Trainer’ programs, equipping trainers with essential skills and knowledge transfer techniques. - Recognised as a Top Performer in Training, showcasing excellence in instructional delivery and engagement. - Honoured with multiple industry awards, including: a) Star Performer Award – Q3 2018 & November 2018 b) Best Trainer Award – April, May, July & August 2008

- Consistently recognised as a Top Performer at AT&T ADSL, achieving excellence in service and performance. - Recipient of the Top Performer Award for four consecutive months: a. January 2006 b. February 2006 c. March 2006 d. April 2006

Digital Marketing