Sajath Azeez

• Heading Profit Centre Operation • Managing Sales & Operations in Qatar / Bahrain End to End • Responsible for finance and P&L Management. • Inventory Management/Logistics • Recruitment and Governmental Approvals.

Mutiara is New Business Division of Abuissa Holding started 2017, it was a honour for me, chosen to set up the unit and to head the operation. In a short span of time we were able register the company in complete trade and fully operational with a strong sales and operation. I was accountable for achieving goals by managing operations, formulating policies, managing daily operations. I successfully achieved predefined targets in the first year itself and further, contributed to exceeding revenue objectives and achieving key measurable results. Along with mentoring, coached and driving for desired business and operations results and building sustainability, I explored business potential and opportunities to secure profitable business volumes. I efficiently delivered internal support to the team to enhance efficiency, productivity and profitability. Also, I was responsible for the Sales and Operations of the unit independently and establishing new business opportunities.

Throughout this period, I contributed to profit turnaround and strategic exit. I effectively-identified resources and assign workloads and managed schedules to ensure meeting division goals. I also developed and enforced best practices to meet the top and bottom line and market share plans of various brands. Along with cultivating and motivating high-performance business teams, I nurtured customer relationships. I was accountable for assessing division performance and plan and recommended strategies for improvements. Further, I administered a team of 60 and over 35 Brands. Also, I closely analyzed and evaluated the net contribution of brands while implementing best practices to maintain profit levels. I supervised BDA negotiations and implementations with trade and interacted with international vendors to discuss different terms of business (A&P, Purchases, IMCO term). I dexterously developed and maintained the unit center with a budgeted gross margin and was involved in A & P planning. Along with tracking sales team metrics and periodically reporting data to leadership, I coached and developed direct reports.

Over the years, I was accountable for collaborating with sales leadership to create and train the prospecting process. I also coordinated with sales leadership to develop and train the lead qualification process. I carried out the proper implementation of performance plans according to the company procedure and generated ideas for trade contests and motivational initiatives. Along with this, I was responsible for ensuring consistent and profitable growth in revenue of brands under the division-18 agencies.

During my tenure, I successfully identified emerging markets and market shifts. Simultaneously, I updated myself with the latest products and competition status. I was also accountable for negotiating with international suppliers on different terms. Further, I preserved a healthier inventory following budget and group requirements.

Throughout this period, I was accountable for handling the market share of brands, category management and spaces. I efficiently implemented annual contracts with trade–market claims shelf space, rebate, etc. I undertook the responsibility of overall accountability of managing activities like stock management, and sales forecast. Further, I ascertained 100% adherence to the credit-control policies of the company.

I have contributed to the successful setup, strengthening and expanding the distribution and retailing network. In addition to analyzing Market Feedback, Competition analysis and Quick Action planning, I planned promotional/brand-building activities and launches. I worked on meeting assigned sales and collection targets. Furthermore, I was accountable for motivating and developing a strong team of Sales Representatives and Interim Salesmen. In 2006, I was promoted to industrial zone handling and dealt with industrial customers across the state. Also, I played a key role in Dealer, Distributor, RDS appointment and management.

Dual Specialisation in Marketing & Sales

Bachelor Of Science