Saja Bakeer

Strategic Planning: Preparing campaign plans that bridge creative concepts with rigorous market research and consumer insights. Creative Governance: Owning the creative brief to translate complex business objectives into actionable direction for performance and creative teams. Market Foresight: Monitoring industry shifts and platform updates to ensure client strategies remain competitive and future-proof. Cross-Functional Leadership: Directing integrated teams across Client Servicing, Performance, and Creative to maintain cohesive, high-impact output. Growth & New Business: Partnering with Business Development on high-stakes pitches and RFPs to secure new strategic partnerships.

Account Leadership: Leading the Client Servicing department with a focus on establishing and deepening relationships with key stakeholder accounts. Talent Mentorship: Guiding and mentoring a team of executives to develop client management and strategic thinking skills. Operational Oversight: Managing campaign planning while overseeing performance marketing and reporting to ensure results align with strategic promises. Revenue Expansion: Identifying opportunities for upselling and cross-selling services to maximize the value delivered to existing clients. Proposal Development: Driving the strategic portion of pitches and RFPs to showcase agency capabilities and win new business.

High-Profile Portfolio Management: Serving as the primary lead for technical and fast-paced accounts, specifically JoPACC, JOIN, and Ayla Oasis. Trend-Driven Strategy: Leveraging industry trends to feed and refine content strategies, ensuring brand relevance and engagement. Collaborative Execution: Coordinating daily with Creative and Performance teams to ensure quality control and on-schedule delivery of digital campaigns.

•Managing and maintaining Ahlan Simsim programmatic social media •Updating the social media strategy and optimizing it to achieve new objectives •Managing the media spend and online advertising •Creating and curating content for all social media channels •Measuring key metrics and reporting on campaigns monthly •Providing social media training for relevant staff

• Setting & implementing content strategies to achieve the marketing objectives of the brands (Samsung, Jordan Commercial Bank, Kia and City Mall.) •Curating engaging content for Social Media accounts (from content calendars, videos, visuals, blogs...) and preparing ads in accordance with the campaign scheme & target audience •Content writing, translation and copywriting • Auditing and analyzing the social media presence of the brands, including digital advertising costs and returns •Managing the moderation team to ensure customer queries and comments are being answered in a timely manner •Preparing monthly reports with details on the performance of the campaigns •Managing influencer outreach and collaborations •Staying up to date with the latest Social Media trends and technologies •Building relationships with clients and maintaining client satisfaction •Working collaboratively with the design team on story boards for video productions in addition to being involved on set while shooting •Working collaboratively with the team on pitches for new clients from mapping out the objectives, to creating personas, content pillars and all the way to building the marketing strategy

•Implementing the communication plan for a marketing campaign on Social Media for a variety of clients like Samsung, Jordan Commercial Bank, Kia and City Mall. •Preparing monthly content calendars for the clients covering the suggested content pillars •Monitoring the moderation team and updating the FAQs sheet with relevant responses •Preparing monthly reports with details on the performance of the campaigns •Staying up-to-date with digital technology trends

•Worked collaboratively with the teaching staff to plan lessons based on the Primary Years Program (IB) •Developed lessons and assignments centered on literary analysis and writing fundamentals •Cultivated welcoming learning environments in both classroom and online contexts •Encouraged students to challenge each other and inquire into different themes based on our units •Promoted critical thinking and analysis by interpreting assigned texts through diverse academic lenses •Promoted inclusion and diversity by selecting texts and supplemental resources (differentiated learning) •Kept students engaged by diversifying instructional approaches and integrating technology

•Worked collaboratively with colleagues to implement the Primary Years Program into our teaching practices •Prepared engaging lessons plans for (Math, English & the Unit of Inquiry) •Attended professional development sessions tackling inquiry based learning, differentiation and took Making the PYP happen as a course •Boosted student learning using diversified instructional techniques. •Developed learning-focused, well-structured environment for students •Modernized approaches by incorporating technology such as iPads