Sai Sukumaran

I help early-stage B2B founders turn outbound and content into systems that run without them — signal-based lead generation, automated content engines, and conversion tools built on Claude Code, Clay, n8n, RB2B, Instantly, RB2B. The focus is infrastructure, not one-off campaigns: pipelines that surface the right accounts from real buying signals, and copy that actually gets replies. Selected work: → Ran an outbound campaign off ~50 personalized sites to land a client — Clay-sourced targets. Built a multi-agent GTM intelligence platform (research, threat radar, competitor watch, GTM engineering, brand assets) for a cybersecurity company. → Shipped signal-based outbound, content, and ROI systems for B2B clients

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Built and scaled a fintech platform for retail traders from zero to product-market fit in 90 days. Validated demand through 200+ user interviews before writing a single line of code. killed the original edtech model when data showed no demand, pivoted to a prop firm model same week Achieved $15K MRR within 3 months of launch through a "Pay-As-You-Wish" pricing innovation — unconventional model that reduced friction and drove early adoption in a competitive market. Built a 60,000+ trader database through community-led growth, micro-influencer partnerships, and organic content — zero paid acquisition Partnered with micro-influencers across trading communities to drive word-of-mouth distribution at scale Secured $80K in angel funding by demonstrating early traction and a repeatable revenue model Led full 0-1 lifecycle — user research, product roadmap, brand, UI/UX, MVP development, GTM, and fundraising

Welight Citiz is a crowdfunding platform focused on sustainable development. As the first employee, I played a key role in defining the product strategy, managing operations, and driving early customer adoption. Product Development: Worked directly with the CEO and technical team to define product features and optimize user experience based on early customer feedback. Market Validation: Conducted customer discovery and market research to validate product-market fit and shape the GTM strategy. Go-to-Market Strategy: Developed the first annual marketing plan, combining organic content, paid campaigns, and partnerships — driving a significant increase in website traffic and user sign-ups. Operational Efficiency: Automated analytics dashboards and reporting systems, improving team efficiency by 20%. Launch Strategy: Defined strategic KPIs and built a phased launch plan — resulting in a successful soft launch. Outcome: Helped position Welight Citiz for early customer traction by combining product-market fit validation with an effective GTM strategy.

BYL was an on-demand household services marketplace connecting users with service providers across 13 categories (similar to Upwork for home services). I led the entire product development and market validation process. Product Ideation & Validation: Developed the business concept, conducted customer research, and validated demand through early pilot tests. Business Model: Created a flexible pricing and scheduling model to match customer needs and market dynamics. Platform Development: Spearheaded product development, working with developers to build and refine the platform based on user feedback. Go-to-Market: Designed and executed the launch strategy, combining direct outreach and early partnerships to drive initial user adoption. Investor Recognition: Achieved Top 5 Finalist position at the Indo-European Pitch Event (Indian Embassy, Paris) out of 125 participants. Outcome: Successfully built a working MVP and tested initial market demand, laying the foundation for future growth.

•Supported CEO and developed long-term relationships with clients while managing market reports for local regions. •Presented research knowledge to clients and staff on current and increasing awareness of sustainable products •Proposed digital marketing strategies to emphasize more on the competitive advantage.

•Implemented the Artificial Intelligence chatbot on the website to enhance customer experience which made a retention rate of customers by 20%. •Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display. •Analyzed the behavior and needs of the Users by using Google Analytics and Hotjar.

•Conducted market research to evaluate the effectiveness of marketing programs. •Worked closely with a team as well as distributor partners & customers in obtaining feedback as to the the overall effectiveness of point-of-purchase displays. •Further, Proposed, and implemented for a website in B2B commerce alongside the senior executives which increased the revenue by 20 %.

Camisas was a men’s fashion retail brand targeting young population (16-35). I launched and scaled the business from scratch, managing product, marketing, and operations. Market Research: Identified a gap in the local men’s fashion market through customer research and competitive analysis. Product Development: Designed and sourced a curated product line tailored to customer preferences and fashion trends. Sales Strategy: Developed and executed in-store and including micro influencer partnerships and seasonal promotions. Customer Engagement: Introduced customer feedback loops and adjusted product offerings based on demand and buying patterns. Revenue Growth: Achieved a 30% increase in sales within the first 6 months through targeted product positioning and strategic campaigns. Outcome: Successfully established a profitable business and built a loyal customer base before exiting the venture.

Consumer Behaviour and Market Psychology, Qualitative and Quantitative Market research, Digital Marketing, Digital Analytics, Content Marketing, Marketing Metrics and Pricing policy,Brand Management and Product development, Strategic Marketing, Intercultural Management

•Endowed with a passion for winning as displayed through excellence in academic and extracurricular areas •Gained immense knowledge in mechanical engineering and extended public skills.