Saif Al Yahya

-Develop and employ strategic plans for small and medium-sized enterprises (SME) direct sales and broker partnerships to achieve business objectives and growth targets. -Direct the execution of sales strategies to attract and retain SME clients through direct sales channels and broker networks. -Conduct extensive market research and align strategies with market trends and customer needs to ensure competitive positioning and effectiveness. -Work closely with product development teams to ensure that insurance products meet the needs of SMEs and address market demands. -Manage the team responsible for direct sales to SMEs, including setting targets, monitoring performance, and providing support. -Determine and mitigate risks associated with sales operations and broker partnerships. -Ensure processes and operations efficiently support sales and broker activities. -Provide continuous support and resources to enable teams to perform effectively. -Implement systems to collect and respond to customer feedback for continuous improvement of insurance services and products.

-Worked closely with clients to grasp their business objectives, marketing goals, and target audience. -Performed market research to gather insights on industry trends, competitive landscape, and consumer behaviours. -Discussed client expectations regarding project timelines, deliverables, and budget. -Communicated and interpreted client briefs into actionable plans for the creative and media teams. -Managed project workflows to meet deadlines and uphold quality standards. -Monitored advertising campaign performance and compiled data on key metrics such as reach, engagement, and return on costs. -Delivered presentations to clients, highlighting campaign concepts, updates, and results.