Saieed Sadeghzadeh
Founder @ Harmonised Success
About
I'm a Global Business Leader with 20 years of experience scaling B2B operations across the UK, Europe, and the Middle East.I've delivered £500M+ in revenue impact by redesigning distribution models, strengthening partner growth, improving margin discipline, and leading complex multi-territory operations through growth, recovery, and restructuring.My core expertise is in international business development, wholesale operations, revenue systems, pricing strategy, sales performance, commercial governance, and executive positioning.I've led large teams, managed high-stakes credit exposure, and supported senior leaders through moments where judgement, pressure, and execution quality mattered.Key areas of impact:- Growth Architecture: Redesigned distribution and partner models, supporting 40% growth across key accounts and stronger gross margin performance.- International Scale: Built and led multi-site sales and contact centre teams of 300+, improving output by 50% through clearer operating rhythm, KPI architecture, and accountability.- Revenue Recovery: Reduced churn by 20% and supported sales recovery across complex B2B environments, including work connected to Citigroup, HSBC, Hyundai, ING, and British Gas.- Executive Decision-Making: I explore how AI, emotional intelligence, and neuroscience can help leaders improve judgement under pressure, challenge assumptions, and scale without losing the human context that complex business requires.Alongside my leadership work, I advise selected senior executives and leadership voices on executive positioning, thought leadership, and publication-standard business writing.This includes executive newsletters, business articles, opinion pieces, leadership essays, and long-form thinking for leaders who have real experience but limited time to turn that experience into clear, credible public authority.The work combines structured thinking, sharp argument, commercial judgement, and editorial discipline. I'm currently open to senior opportunities in the GCC with real scope, authority, and measurable business impact.I'm also open to selective advisory and ghostwriting partnerships with leaders who have strong views, lived experience, and no interest in publishing forgettable content. If you need support shaping serious leadership writing, send me a DM.
United Kingdom
Manchester
Management Consulting
Wholesale Operations, International Business Development, Commercial Management, Ghostwriting, Sales Strategy, P&L Management, Go-to-Market Strategy, Revenue & Profit Growth, Customer Acquisition, Team Leadership, Business-to-Business (B2B), Mentoring, Coaching, Self-Management, Thought Leadership, Organizational Culture, Culture Change, Employee Engagement, Sales and Marketing, Supply Chain Management
Experience

Founder
Global
Founded a strategic advisory practice supporting B2B leaders across finance, telecom, aviation, wholesale, and service-led growth environments. Partnered with SMEs, founders, and senior teams across EMEA to redesign revenue systems, strengthen margin discipline, improve decision quality, build operating rhythm, and shape credible executive thought leadership during growth, recovery, and restructuring. - Delivered senior advisory and revenue transformation support to leaders at Citigroup, ING, British Gas, and Hyundai - Advised on sales and commercial restructuring initiatives to restore forecast reliability and margin performance - Advised on KPI architecture and accountability frameworks increasing sales output by 50% and reducing churn by 20% - Advised on initiatives resulting in a 30–35% gross margin improvements through pricing strategy and commercial model redesign - Built and scaled contact centre infrastructure to support B2B service growth - Advised founders and executive teams on revenue protection and commercial governance - Supported C-level leaders through role transition and commercial realignment during high-growth and recovery phases - Advised senior leaders on executive decision-making, growth architecture, and leadership under pressure, combining commercial discipline with practical use of AI, emotional intelligence, and behavioural insight - Supported founders and senior leaders with executive positioning, thought leadership strategy, ghostwritten articles, LinkedIn content, and leadership narratives grounded in commercial experience

Senior Director of Sales Operations
Manchester, United Kingdom
- Led sales team overseeing distribution across 4 UK warehouses. - Implemented a sales strategy that increased team performance by 35%. - Achieved a 100% staff retention rate for 2 years with coaching and development plans. - Grew market share of key accounts by 40% and increased credit spend from the Top 50 by £150m+. - Implemented a wholesale strategy resulting in a 50% rise in bulk orders. - Secured new stockist accounts, expanding market reach and product portfolio (premium & budget brands). - Developed team members for senior roles, contributing to organisational growth.

Director of Sales & Marketing
Manchester, United Kingdom - Reading, United Kingdom
- Led sales and marketing division with comprehensive oversight. - Established and facilitated a leadership development program, grooming future operations delivery managers. - Designed training and management programs, boosting employee retention by 70%. - Implemented lead qualification strategies, improving lead quality by 50%. - Increased lead generation quality scores by 20%, optimising divisional performance. - Managed 10 simultaneous projects for major clients (Microsoft, Oracle, HP, IBM, SAS, and Fujitsu), delivering excellent service and client satisfaction.

Contact Centre General Manager (B2B & B2C)
Manchester, United Kingdom
- Led a large contact centre (300+ staff) to operational excellence, exceeding client expectations. - Achieved consistent recognition, with the team winning "Outsourcing Contact Centre of the Month" multiple times for major clients. - Engineered a remarkable 35% increase in employee retention and maintained exceptional churn below 5%, fostering a highly motivated workforce. - Created a robust talent pipeline by mentoring future contact centre team managers. - Implemented innovative incentive programs, leading to a 25% productivity surge, 35% sales growth, and 30% improvement in customer satisfaction. - Managed P&L effectively, achieving a 25% increase in CPS through fixed and hybrid models, ensuring optimal profitability. - Improved quality standards by improving monitoring (30% advisor score improvement) and setting new service benchmarks. - Designed and implemented diverse coaching programs, optimising employee development and solidifying succession plans.

Sales & Customer Service Contact Centre - Contact Centre Manager
Manchester Area, United Kingdom
- Led a team of 100+ and 10 managers, achieving "Outsourcing Contact Centre of the Month" multiple times for several clients, including British Gas, O2, and Sky. - Boosted employee retention by 30%, keeping churn below 5%, and fostered a motivated team. - Mentored team members into management roles, demonstrating a commitment to internal talent growth. - Implemented incentive programs that increased productivity by 25%, sales by 35%, and customer satisfaction by 30%. - Managed floor P&L, raising CPS by 25% for clients through fixed and hybrid models, ensuring profitability. - Improved quality through improved monitoring (30% advisor score improvement) and coaching models, setting new service standards company-wide.

Sales & Customer Service Contact Centre - Team Manager/Floor Manager
Manchester Area, United Kingdom
- Led high-performing team of 20, exceeding sales and retention targets for industry leaders (British Gas, O2, Sky, Shop Direct). Team consistently received "Team of the Month" honours. - Implemented strategies that reduced churn to under 5% and boosted employee retention by 50% - Developed team through coaching, elevating several members to senior roles. Pioneered new KPIs to improve performance. - Played key role in recruiting & onboarding over 100 staff, ensuring a competent workforce. - Shadowed managers and took on additional responsibilities, demonstrating a commitment to continuous learning.

Sales & Customer Service Contact Centre - Senior Sales Advisor (Team Leader)
Manchester Area, United Kingdom
- Led sales team as Senior Advisor, boosting overall success and efficiency. - Consistently exceeded targets in outbound sales & inbound retention campaigns. - Perfect attendance record: Demonstrated unwavering commitment. - Shadowed manager, led team briefings, revamped scheduling & implemented incentives (to boost performance & motivation). - Managed team seamlessly in manager's absence, ensuring continuity. - Coached & supported team members, significantly improving their skills & performance
Saieed Sadeghzadeh's Contact Information
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