sahil shah

I worked with the core team in the creative development of ad campaigns for India based global brands like HDFC, Park Avenue, Bharati Axa and Nerolac Paints. Apart from the management and account planning for these brands, I also conducted environmental scanning and competitive analysis.

Managed and executed extensive Market Research to identify target markets, business trends and conducted competitive analysis.

* Worked with the core team for event management and conducted * publicity activities for event promotion * Managed and led a team of 6 Campus Managers managing over * 3000 participants from over 6 colleges

We help brands tell their stories across the internet. We view the relationship with our clients as a partnership to grow their brand's presence and accomplish their marketing goals. Our areas of expertise are building brand identities, brand strategies, web design+builds, digital marketing strategy, social media strategy, and management. For each of our areas of expertise we tap into our network of experts in the digital marketing and design industry.

* Client-related research * Creating graphic materials * Social media research and implementation * Analysis of the firm’s web presence * Developing proposal templates * New business research * Competition Analysis

* Research topical areas as requested including the completion of comprehensive literature reviews. * Facilitate collection of materials and data for various projects and reports; perform qualitative analysis and/or quantitative analyses of data and writing summaries of project findings. * Provide assistance with the preparation of project-related reports and presentations. * Supervise undergraduate students working on the research project (maintaining records on assignment completion, acting as liaison/mediator between the undergraduate students and the faculty researcher)

Graduated with Master of Arts(M.A) with a major in Sociology.

Activities and Societies: * Member of the planning and execution team of the college documentary, ‘Kaleidoscope of Memories’ celebrating Ramnarain Ruia College’s 75th year celebrations. * Vice – President, National Students Union Of India (NSUI) for Ramnarain Ruia College. * Winner of ‘ Metamorphosis 2013 ‘ an inter – collegiate Competition to showcase Management skills organized by T.I.M.E Institute, Mumbai. * Member of the core team for planning and organizing ‘ Madhyam 2013 ‘ Media Festival, Ramnarain Ruia College.

In order to understand the changing dynamics and to gain a 360 degree Perspective of the Media Industry, I am currently pursuing a Masters in Branding+Integrated communications from CIty College of New York(CCNY). This interdisciplinary program offers an integrated approach into Creative, Management Planning and Public Relations the way the industry is moving. Additionally, I have learnt about Research, Strategy and Measurement while building and maintaining brand identities. My work experience compiled with my development in this program has poised me to confidently talk about Public Relations, Advertising and Creative brand experiences.