Sahiba Sachdeva

Responsible for managing brand Veet for India. Managing the Brand P&L to deliver the portfolio’s topline and bottom line targets, Designing and leading communications plan and media mix for the brand. Responsible for leading end to end innovations for the brand including designing new product launch plans, their communication design, in-market execution. Lead multifunctional internal and agency teams in delivery of brand objectives.

Managing 4Ps guidelines ( Pricing , promotion , placement , presence ) for Veet across Developing cluster ( Asia, South America, and Africa). Including GTM and pricing strategy for new Launches. Collaborate with markets to drive penetration via impacting sizing pricing opportunities. Develop ready to execute toolkits for markets to have BIC in-store presence and availability.

Managing trade marketing inputs for Veet, Dermicool and Airwick. Designing and planning BIC Wholesale loyalty program for RB. Designing program to grow internal distribution of RB brands

Managing Key Accounts in North contributing to 20% of All India Wella Salon Professionals business.

Managing Modern Trade and General trade business in Haryana

Managing General trade in Ahmadabad and parts of Gujarat

Managing all BTL activations and direct to consumer marketing initiatives for all P&G brands in West India. Coordinating with Brand marketing teams, and sales regional managers to drive share and penetration goals. Leading 5 customer teams and 2500+ Agency team.

Project Title: To design design and develop a strategy to drive growth of Microshield 4 in specific segments. This involved primary Market Research Project Objectives: •To do a need gap analysis •To develop a value proposition to induce switching of Betadine users to Microshield 4 •To design a Communication Plan for the value proposition thus derived Highlights •It is currently being implemented •Got selected to present to the top leaders

MBA - Marketing