Lindsey L
Influencer Marketing Manager @ Everlane
About
Influencer marketing professional with 4+ years of experience across beauty and fashion, with a proven track record executing high-volume creator programs and brand-led influencer campaigns.
United States
Los Angeles Metropolitan Area
Apparel & Fashion
Marketing Strategy, Special Events Coordination, Organization Skills, Customer Service, Casting, Airtable, Adaptation, Content Partnerships, Problem Solving, Partnerships, Easily Adaptable, Skilled Multi-tasker, Activations, Attention to Detail, Microsoft PowerPoint, Microsoft Word, Customer Service Management, Time Management, Brand Awareness, Teamwork
Experience

Influencer Marketing Associate Manager
•Lead end-to-end influencer partnerships across Instagram and TikTok, managing a high-volume creator ecosystem of 100+ monthly partners across paid brand ambassador and gifting programs to drive brand relevance and awareness • Secure 20–30% cost savings through influencer and agency negotiations, reinvesting savings into additional brand ambassador partnerships and paid ads to scale program impact • Develop structured creator briefs and content guidelines to improve brand alignment, consistency, and cross-team usability of influencer content • Partner cross-functionally with Growth, Social, and Email teams to ensure creator content is aligned, on schedule, and ready for paid, social, and email channel use • Manage and mentor an Influencer Gifting Assistant while implementing workflows for gifting creator casting, outreach, tracking, and asset organization • Use Tribe/CreatorIQ and Archive to track brand ambassador and gifting campaign performance, supporting reporting visibility and ongoing program optimization

Influencer Marketing Associate Manager
Los Angeles, CA
•Lead US Paid Collaborations for Instagram and TikTok •Identify and engage relevant influencers each month for 5 different collection drops, ensuring alignment with the collections they will be showcasing •Secure and negotiate monthly partnerships, overseeing the entire process from creation and negotiation of agreements to execution and closure. Foster and maintain strong relationships with influencers and agency partners •Manage and execute influencer collaborations, ensuring timely placement of products to meet brand deadlines. Coordinate with agency partners and/or talent on timelines, deliverables, and product selections. •Develop detailed creative briefs to influencers, briefing them on collection talking points and creative guidelines. Review and approve all incoming assets to ensure they align with brand standards. •Ensure all assets are organized, stored in Dropbox, and passed to the Social and Performance Marketing teams in a timely manner. Collaborate with Performance Marketing on paid partnerships. •Track and analyze influencer performance, including revenue for paid campaigns and engagement metrics for organic campaigns. Report on story link clicks and overall campaign effectiveness. •Assist the events team with influencer invite lists for brand events, ensuring key influencers are engaged and represented.

Influencer Coordinator
Los Angeles, CA
•Discover and engage on-brand influencers and establish authentic, goal-driven relationships with both influencers and agencies. •Oversee and execute all paid collaborations across TikTok, YouTube, Podcasts, and Paid Ads. •Lead briefing calls with agency partners, influencers, and podcast hosts to ensure alignment with brand talking points and ad placements. •Maintain and update internal tracking documents to reflect shifts in campaign elements and new information. •Draft, send, and manage agreements with agency partners; manage invoice requests and payments. •Leverage User-Generated Content (UGC) and influencer-created content to support brand acquisition efforts and expand reach through paid ads. •Work closely with internal performance marketing teams on monthly acquisition initiatives and secure usage rights for influencer social ads. •Review and select sound bites from YouTube collaborations for inclusion in monthly paid ads. •Work cross-functionally with growth and design teams with asset handoff, manage the influencer digital ad tracker, and ensure all assets are organized in Dropbox and SharePoint for social and performance marketing use. •Update and create monthly creative and product briefs using Keynote, manage and update campaigns on Tribe Dynamics, and create trackable Bitly links. Report performance through Looker. •Assist with VIP and influencer gifting initiatives to enhance brand relationships.

Influencer Marketing Coordinator
Los Angeles, CA
• Managed over 30+ influencers across Instagram and Facebook • Maintain and nurture influencer and agency relationships • Create product and creative briefs for campaigns on Canva and Google Docs • Draft and send out mass emails to update influencers on brand launches and sales • Place product orders through Shopify • Ensure all influencer content is successfully logged and organized into the company's Google drive • Schedule and manage FoxyBae's affiliate Facebook calendar • Responsible for affiliate Facebook engagement such as commenting on their lives, answering questions, and announcing their giveaway winners

E-Commerce Customer Care Lead
• Train, develop and mentor newly hired Customer Service Representatives. • Handle escalated customer calls, emails, and chats as needed. • Answer inbound telephone calls and providing excellent customer support. • Responsible for researching and resolving complaints to ensure customer retention and satisfaction. • Coordinate and follow up with other departments to ensure problem resolution, and work together with other Customer Service team members to promote an environment of customer satisfaction. • Navigate proficiently through multiple systems. • Keep current and train Customer Service Representatives with all new policy and procedures.

E-Commerce Customer Service Representative
• Communicate with various departments daily to ensure all client orders and requests are efficiently executed • Manage all customer service for all brands over email, telephone, and social media • Ensure accurate processing and posting of all brand refunds on Microsoft Dynamics AX • Notate all refunds and changes to orders on Magento and Excel • Ensure all client orders that require changes and/or updates are correctly made, processed, and logged • Communicate with the DC on outstanding orders, product issues, and other customer related shipping issues • Other responsibilities include: Processing wholesale damage claims, requesting replacement parts, locating out of stock items, etc.
Lindsey L's Contact Information
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