Sahar Khan
Vice President Marketing & Communications @ Bayut.com
About
With extensive experience as the Head of Marketing for Bayut, I currently lead the marketing strategies for both Bayut and dubizzle following our successful merger in 2020. I am privileged to represent these two iconic regional brands, driving growth and brand equity across the Middle East.In my capacity as VP Marketing & Communications, I oversee a multifaceted department responsible for high-impact social media exposure, comprehensive content ecosystems—including Area and School Guides—and the prestigious Bayut Academy. My leadership extends to global PR, corporate communications, and sophisticated ATL/BTL marketing initiatives that have solidified our market-leading positions.Our professional milestones include securing world-class talent like Chris Hemsworth for major campaigns and hosting landmark industry events such as B3DXB. Under the team’s expertise, Bayut has consistently dominated organic traffic rankings and was honored with the "Best Property Portal" award by Forbes, reflecting our commitment to excellence and consumer experience.The team is equally dedicated to dubizzle’s mission as the region’s premier horizontal platform. Beyond driving performance in Automotive and Real Estate, we champion our environmental sustainability efforts, promoting a circular economy through the recycling and reuse of goods. We remain committed to pushing the boundaries of what is possible in the dynamic UAE tech landscape.
United Arab Emirates
Dubai
Marketing & Advertising
Strategic Planning, Planning Budgeting & Forecasting, Leadership, Teamwork, B2B Marketing Strategy, Fashion Design, Pricing, Event Planning, Social Media Marketing, Sales, Sales Management, Delivering Results, Consulting, Customer Service, Customer Satisfaction, Multi Tasking, Creativity, Reading, Apparel, Business Development
Experience
Vice President Marketing & Communications
Bayut.com
United Arab Emirates
Director of Marketing
Bayut.com
Dubai Design District (d3)
One of the 'Top Marketing and Communication Executives 2020' in the Middle East declared by Forbes.
Marketing Manager
Bayut.com
DIC Dubai
• Reporting directly to the CEO, manage a team of 10 marketers focused on social and industry marketing activities. • Work with HR department in recruiting exceptional talent for my team. • Responsible for the management of all the content on the MyBayut blog and social media campaigns for Bayut. • Responsible for the training and management of content marketing with detailed SEO and editorial checks. • Generating monthly social activity calendars with focus on community-based content. • Launched multiple efforts under the banner of MyBayut, including 'Expert Advice' segment and 'House of the Week', 'Things to do' lists. • Launched and manage 'Agent of the Month' award. • Manage creation of brochures, promotional items, and other marketing collateral. • Work on creating an effective PR strategy as well as conducting successful ATL, BTL, and TTL campaigns. • Plan and manage industry events for Bayut, including 'Cityscape Abu Dhabi and Global', networking events, sports events etc.
Senior HR Manager
Bayut.com
Dubai
• Prepared HR review forms, contracts and numerous other documents. • Recruited a lot of good candidates in different fields like Sales, HR, and Marketing. • Took care of handling insurance issues. • Got our new office ready, planned the design and arranged for contractors for executing the layout accordingly. • Dealt with different vendors to take care of all the promotional items preparations. • Introduced team building exercises with gaming consoles and other fun activities.
Business Development Manager
Bayut.com
Dubai
Fashion Designer
Self Employed
Austin, Texas Area
My work includes but is not limited to: • Designing • Marketing • Organizing exhibitions • Helping clients select the perfect styles in a friendly atmosphere • Offering clients alteration services • Sales of merchandise • Acquiring post-sales feedback
Education
MIT Sloan School of Management
Executive Leadership Development Program
Austin Community College
Marketing
Sahar Khan's Contact Information
Phone
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