Sagnika Halder

Program Manager - Mapping Operations @ Waymo

About

Program Manager with 10+ years of experience in tech/product operations including autonomous driving and consumer internet. Skilled in building analytics driven solutions and managing scaled operations in a fast-paced technical environment. Proven track record of leading large programs and streamlining complex processes in partnership with cross-functional Product and Engineering teams. Passionate about social equity and gender rights. Foodie. Traveller. Bibliophile. Cat Mom.

Country

India

City

Hyderabad

Industry

Marketing & Advertising

Skill

Digital Marketing, Market Research, Competitive Analysis, Marketing Strategy, Program Management, Business Strategy, Vendor Management, Mobile Advertising, Business Analysis, Google Analytics, Online Advertising, Marketing, Video Advertising, Display Advertising, Search Advertising, Mobile Marketing, Search Engine Marketing (SEM), Stakeholder Management, Data Analysis, SQL

Experience

Program Manager - Mapping Operations

Waymo

2019-5 - Present · 7 yrs 5 mos

Hyderabad Area, India

Senior Account Strategist

Google

2018-3 - 2019-5 · 1 yr 3 mos

Hyderābād Area, India

• Manage accounts of global advertisers, drive their growth and performance, and own achievement of revenue targets and marketing KPIs • Design and pitch multi-product digital solutions across Search, Display, Mobile and YouTube to meet advertisers' marketing objectives and increase brand discoverability • Provide consultation to clients on advertising and budget allocation strategies to maximize their ROI goals • Identify revenue opportunities based on industry trends, share of voice and competitive benchmarking • Partner with Sales team on Joint Business Plans to identify new industry trends and product upsell opportunities • Design product strategy and go-to-market plan for key advertisers and manage scaled programs from pitch to execution • Lead vendor operations for the sector and liaise with multiple vendor teams to facilitate outsourcing

Campaign Manager

Google

2014-4 - 2018-2 · 3 yrs 11 mos

Hyderabad Area, India

Achievements - • "Gold Award" in the North America market for driving Audience targeting strategies, including upsell and cross-sell opportunities, leading to 60% revenue growth YoY • "Execution Award" from the Industry Director in two consecutive quarters for helping a key advertiser launch their online B2C marketing, resulting in 3X traffic and 2.5X monthly revenue • "Big Bet Award" in two consecutive quarters for driving product strategies across the vertical • Multiple Peer Bonuses from the Head of Industry and Sales Team for partnering on Executive Summits and Joint Business Plans

Intern

KPMG India

2013-4 - 2013-6 · 3 mos

Mumbai Area, India

• Audited the Shared Infrastructure Services of a conglomerate and recommended risk management set ups • Reviewed the client's business relationships with third party vendors and recommended policies to ensure compliance • Recommended outsourcing activities to vendors based on People Review conducted at the client site

Systems Engineer

Tata Consultancy Services

2009-11 - 2012-4 · 2 yrs 6 mos

Mumbai Metropolitan Region

• Handled the software development of an Enterprise Application Integration system for a Telecom client • Responsible for the Deployment and Maintenance of an Enterprise Application Integration system at the client site • Led a team of three associates and trained them in Oracle Fusion Middleware • Conceptualized and conducted Induction program on an End-to-End OSS/BSS for associates, client teams and vendors