Sage Chen

Developed and pitched content ideas to Head of Content, focusing on emerging trends like Barbiecore, AI influencers, sustainability labels, successfully securing approval and publication of curated Instagram content. Assisted the Senior Editorial Team on pitch decks, copywriting, and other associated tasks. Designed holistic social media and PR strategies for the new branch’s loyalty program, targeting Gen Z consumers through innovative, trend-forward approaches that reimagined traditional customer engagement methods. Filmed and edited high-quality short-form content for Instagram reels using latest trends and effective attention-grabbing copywriting to enhance content creation and engagement by 5 times. Researched and compiled interview questions posed to high-profile celebrities at the Valentino Beauty grand opening PR event. Initiated programming and building of MGM (Member-Get-Member) campaigns via BotBonnie for member acquisition on LINE.

Streamlined asset management, legal compliance, and allocation processes for 150+ media placements across 6 internal and external teams, improving efficiency and visibility by 200%. Coordinated efficient allocation of 150+ creative assets for all media platforms, including print, digital display, social, and TV. Executed comprehensive campaign performance and competitor analyses to guide strategic repositioning of the WFCC (Wayfair Credit Card) and the WFMC (Wayfair Mastercard). Developed a centralized media library, making 200+ previously inaccessible assets available company-wide, transforming cross-departmental collaboration. Supported internal teams and external partners in planning and launching of marketing acquisition campaigns. Assisted in the creation of a marketing training package for employees to incorporate DEI across channels.

Delivered personalized, one-on-one English instruction to two 4-year-old boys, employing a dynamic approach that integrated reading, writing, and targeted vocabulary enrichment. Crafted individualized lesson plans that leveraged each child’s unique strengths while addressing specific areas for growth, ensuring measurable progress. Designed and implemented interactive, age-appropriate activities to spark curiosity, sustain engagement, and cultivate a love of learning. Curated and adapted educational resources aligned with the children’s personal interests, seamlessly incorporating lessons on teamwork and collaboration to promote social and cognitive development.

Identified SEM (Search Engine Marketing) strategies and crafted 40+ compelling hotel descriptions in English and Mandarin. Analyzed Instagram and Facebook metrics to develop data-driven engagement strategies, optimizing content to appeal to a younger audience with a more streamlined and visually engaging approach. Generated weekly press reports for market analysis by capturing digital coverage and file clippings across all channels. Contributed to a high-profile collaboration with the National Palace Museum by researching historical symbols for Chinese Valentine’s Day, enriching the project’s cultural authenticity and depth.

Conducted comprehensive competitive market analysis by monitoring digital coverage, identifying key trends, and positioning strategies in the jewelry retail sector. Collaborated with L&D team to develop themed charm guide recommendations, enhancing customer engagement potential and brand storytelling. Optimized HR document management by organizing 100+ files, significantly improving retrieval speed and operational efficiency. Assisted sales associates by maintaining a clean, inviting environment that reinforced brand image and elevated the customer experience.

Global Fashion Studies Minor

My piece, A Walk in the Park, was selected and published in Loud Speaker, the literary magazine of the Columbia University Pre-College Program in Creative Writing.