Sagar Sohoni

Senior Business Strategy & Marketing professional with 22+ years of rich and varied experience across businesses, functions & hierarchies Key Skills: Excellent presentation, communication & collaboration skills Ability to collect & analyze information, draw conclusions to support decision making Work in a team environment, as well as independently Heading Business and Marketing Strategy for Process Automation Business Unit for Siemens for past 12 years during which: Steered the strategic planning process consisting of multiple approaches to market estimation, linkages with economic parameters & competitive benchmarking to develop business plans. Lead the long- and short-term business planning, monitoring, controlling, strategic initiatives and measures. Collected, analyzed, and delivered the outside-in perspective with the macro & micro-economic market developments to enable business course corrections. Conducted the market sizing studies for various business units through external agencies. Formulated new channel models and go-to-market strategies for various business segments. Collaborated with the head-quarters for the Market Model data, business planning and monitoring activities Designed & executed the strategic marketing plan & budget for product & solution businesses with focus on the key communication objectives. Did Campaign planning, management, & ROI tracking, Project management in a collaborative team Plan & managing participation in strategically selected exhibitions, seminars, webinars, trade forums & dedicated customer events leading to Effective lead management by capturing, tracking and qualifying leads through marketing automation & CRM platforms. Handled the Sales and Business Development functions for the first 10 years of the career during which: Played a key role in establishing the Process instrumentation business in India. Lead the pull creation for Valve positioners, Pressure Transmitters product portfolio. Generated profitable growth for multiple product lines by excellent pull creation and value selling. Created credentials to expand reach to all OEM’s. Lead the enlistment with key consultants & EPC’s Managed the western region sales for process instrumentation products like primary and smart transducers predominantly for Oil & Gas, Chemical and water and wastewater industry sectors OEMs. EPC contractors and End Users.