Sagar Paul

At VIDA, Hero MotoCorp’s electric mobility brand, I lead community and experiential marketing initiatives that directly strengthen consumer trust, advocacy, and sales conversion. My work focuses on building powerful owner communities across India and crafting culturally relevant brand narratives that resonate at both national and regional levels. Key Responsibilities • Designing and executing pan-India and regional community engagement strategies. • Leading media rides and product experience formats for newly launched vehicles. • Developing and delivering festive, regional, and culturally relevant content campaigns. • Building scalable content repositories (testimonial-driven, festive, advocacy content). • Partnering with dealerships and cross-functional teams to link community events with sales and service outcomes. • Managing agencies and vendors for on-ground events, digital campaigns, and multi-market activations. • Ensuring 100% on-time execution of community initiatives and content rollouts. Work highlights: Community Engagements: Led pan-India rides and delivery activations, driving advocacy, referral-led growth, and brand visibility. • Festive & Regional Campaigns: Created culturally rooted campaigns (Onam, Navratri, Durga Puja, Eid, Pongal, etc.) to build strong consumer affinity and recall. • Media Rides: Directed marquee media rides for VIDA VX2, securing national coverage and strengthening EV category leadership. • Storytelling Ecosystem: Built a scalable repository of rider stories across 15+ cities, powering advocacy and digital nurturing. • Cross-Functional Impact: Aligned with sales, service, product, and dealer teams to convert community initiatives into measurable business outcomes.

Specializing in the domain of Future Mobility - Electric, I oversee multifaceted responsibilities aimed at amplifying brand presence and engagement for TVS iQube electric. My key responsibilities include: - Spearheading digital marketing initiatives encompassing Always On and Campaigns. - Crafting and executing content strategies at both regional and Pan India levels. - Collaborating with the Marketing and Performance team to shape overarching digital strategies for TVS iQube electric. - Orchestrating content creation efforts including shoots, films, and influencer collaborations. - Facilitating seamless coordination with Digital, Tech, and Creative agencies to devise long-term digital plans and monthly campaign strategies for TVS iQube. - Proactively seeking innovative avenues to maintain brand relevance and vitality in the digital sphere. Key Campaigns under my purview include the TVS iQube electric launch (Power of 1-2-3), Music of Silence Series, and TVS iQube Pristine Ride Diaries. As a testament to my dedication, I embarked on a transformative journey from Hosur to Kathmandu (Nepal) on the TVS iQube electric, covering over 2600 kilometers as part of the TVS iQube launch campaign in Nepal. Recognized for excellence, I was honored with the E4M Indian Content Marketing Awards - Best Content Marketing on Social Media (Bronze).

As a seasoned marketing professional, I specialize in forging strategic partnerships with clients, leveraging a profound understanding of their businesses and industries. Key Responsibilities: Led consultancy projects to drive effective brand communication strategies, providing innovative insights and ideation for brand strategy. Successfully orchestrated five impactful TVS NTORQ launches, including NTORQ Race XP and NTORQ x Marvel - SuperSquad, ensuring alignment with brand values and objectives. Oversee daily operations to ensure seamless execution of campaigns and brand initiatives, consistently meeting objectives. Key Brand Management: Spearheaded campaigns for TVS NTORQ 125, TVS iQube, Accenture, Embassy, and TI Cycles - Hercules Cycles & BSA Cycles. Notable Campaigns: NTORQ x Marvel SuperSquad, NTORQ Race Edition, NTORQ- Call of Design, TVS iQube Electric vehicle launch, Accenture podcast series for C-suites, among others. Accolades: SAMMIE Award recipient for Best Social Media Brand (Automotive category) in 2019 and 2020. ET NOW Global Award for Retail Excellence - Social Media Campaign of the Year 2020 (TVS NTORQ- Call of Design). Recognized at the Mad Over Marketing Awards 2021 for Best Use of GIFs in a Creative Campaign. I am dedicated to driving impactful marketing initiatives that resonate with target audiences and elevate brand presence.

As a seasoned professional entrusted with brands like SPAR Hypermarket, Sterling Holidays, and Webenza Marketing, I orchestrated comprehensive digital strategies to enhance brand visibility and engagement. Key Responsibilities: Manage social media platforms, curate compelling content, and conceive innovative campaigns to bolster brand presence. Collaborate closely with cross-functional teams including design, content, SEO/SEM, and tech to ensure seamless project execution. Serve as the primary point of contact, fostering strong client relationships and steering day-to-day operations. Drive revenue generation initiatives, cultivating opportunities with existing and prospective clients. Notable Campaigns: SPAR Hypermarket: Spearheaded impactful campaigns like SPAR Supermom and Season of Joy, alongside successful store launch initiatives in Chennai, Bangalore, and Hyderabad. Quess Corp: Amplified the HepHackSe02 Hackathon event digitally, maximizing reach and engagement. Sterling Holidays: Led the management of blog projects, elevating brand storytelling and engagement. I was committed to delivering strategic solutions that resonate with target audiences and drive tangible results.

Experienced Senior Account Executive specializing in Client Servicing within the realm of Digital Advertising. Responsibilities: - Spearhead daily account management, campaign oversight, strategy formulation, and creative ideation. - Conduct comprehensive research and respond to briefs, ensuring alignment with client objectives. - Cultivate strong client relationships and leverage diverse digital platforms to deliver effective brand solutions. - Harness the digital landscape to create consumer-focused strategies across web and social media platforms. Key Brand Management: - Oversee accounts for prominent brands including MRF Tyres (MRF Tyres Corporate + MRF Racing), MTR Foods, Lenovo Laptops, and Adani Wilmar Fortune Foods. Awards: - Gold Dragon Asian Award: Recognized for Best Brand Building and Awareness Campaign for Fortune Foods - Ek Sachi Koshish. - Black Dragon Award at Dragons of Asia: Honored for Best Marketing Discipline for Fortune Foods – Ek Sachi Koshish. - LightHouse Insights Awards: Achieved Best Product Launch for MRF Masseter and Best Community Building for Ride Along With MRF. - Abby 2018: Secured Silver Abby for Digital and Mobile in the category of Social Media – CoCreation, Crowdsourcing, Response, etc. I was dedicated to delivering impactful digital solutions and fostering lasting client partnerships.

Emerging Account Executive specializing in Client Servicing and Strategy within the dynamic realm of Digital Advertising. Key Focus: - Dedicated to cultivating robust client relationships and leveraging diverse digital platforms to craft impactful brand solutions. - Passionate about utilizing the digital landscape to develop consumer-centric strategies across web and social media platforms. Key Brand Management: - Engaged in strategic initiatives for renowned brands including Signature Whisky (Diageo), Mphasis, and Titan Skinn. Key Responsibilities: - Developed communication and marketing strategies, contributing to brand success. - Played a pivotal role in website development projects for client brands. - Actively participated in client meetings, facilitated creative briefings, and executed artwork for diverse campaigns. - Implemented brand strategies to enhance consumer preference. - Generated insightful reports including Weekly WIP Reports, Monthly Competitor Updates, and daily competition updates. Notable Achievement: - Recognized with the DMA Asia ECHO Award (2017) in the Business Products and Services category for the Mphasis ODC Hyderabad Recruitment campaign. As a newcomer in the marketing domain, I was dedicated to learning and applying innovative strategies to deliver tangible results.

In my role as a Researcher / Verification Executive, I specialized in managing student and employment background verifications for job applicants in the USA. My responsibilities extended to serving as a locator, ensuring timely provision of applicant details to expedite the background screening process. Key aspects of my role included: - Conducting thorough student and employment background verifications. - Facilitating efficient background screening procedures by providing accurate applicant information. - Prioritizing target completion and minimizing errors in assigned tasks. I excelled in ensuring the accuracy and timeliness of background verifications, contributing to the efficiency of the screening process.

Disruptive Strategy course by Harvard Business School Online is created by Clayton Christensen, who coined the theory of disruptive innovation. This course equips skills and techniques to develop executive-level strategy, organize for innovation, and discover customer jobs to be done. Disruptive Strategy helps professionals become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.

Won 1st prize in ‘Solo Singing’ in ‘Parichay 2014’ organized by CMS Business School, Bangalore Won the ‘Best Manager’ title in ‘Tarkash 2014’, organized by Institute of Chartered Financial Analysts of India Business School, Kengeri. Won 1st prize ‘General Management’ event in ‘Chrizellenz 2014’, organized by Christ University, Kengeri. Won 1st prize in ‘Operations’ event in ‘Revelations 2015’, organized by Symbiosis Institute of Business Management, Bangalore. Won 2nd prize in ‘Human Resources’event in ‘Naissance 2015’, organized by SDMIMD, Mysore Won 1st prize in Cultural Intelligence contest organised by 'The Great Indian Story'​ Won 2nd prize in ‘General Management’ event in ‘Circumpunct 2015’ organized by Christ University, Bangalore. Won 2nd Prize in Human Resources event in 'Archish -2015' organised by Indus Business Academy, Bangalore Won 1st prize in Cultural event in Macufe-2015 organised by Bapuji B School, Davangere