Safuvan Farook
Export Sales Manager @ Lattafa Perfumes Industries
About
Export Sales Manager with a proven track record of building international revenue, nurturing strategic partnerships, and delivering sustainable growth across diverse markets. With a passion for cross-cultural collaboration and a results-driven approach, I connect products to the right customers, channels, and opportunities — turning market insights into measurable performance.
United Arab Emirates
Sharjah Emirate
Cosmetics
International Business, Business Development, Business Relationship Management, Sales Management, Marketing Strategy, Customer Relationship Management (CRM), Credit Control, Budgeting, Bank Reconciliation, General Accounts, Financial Statements, Accounting Standards, Business Analysis, Financial Analysis, Stock Management, Purchasing Processes, Purchase Orders, Organization Skills, Management Review, Inventory Planning
Experience

Export Sales Manager
United Arab Emirates
- Overseeing international clients from multiple countries including United States, UK, Germany, France and other countries. - Conduct in-depth market research to identify potential new export markets and opportunities for Lattafa Perfumes. - Develop and implement comprehensive export sales strategies and plans to achieve revenue and market share growth. - Manage the entire sales cycle from lead generation to order fulfillment and after-sales support. - Provide excellent customer service and address client inquiries and concerns promptly. - Work with the marketing team to develop effective promotional materials and campaigns tailored for international markets. - Represent Lattafa Perfumes at international trade shows, exhibitions, and industry events to promote products and expand network.

Accounts Receivable & Credit Controller
Sharjah, Sharjah Emirate, United Arab Emirates
- Created an entire credit control system with a customer base of more than 250 customers - Regularly maintain bank accounts (4 accounts) and cash account with 500+ entries per month - Active follow up and tracking payments from large customer base (250+ Customers) - Created comprehensive reports and dashboards that helped in achieving 30% revenue growth in company. - Evaluation of debtors regularly to classify them according to their performance based on sales and receipt frequency. - Regularly perform financial analysis and risk assessments to keep the credit sales below 15% of total sales. - Applied debt collection techniques and strategies to ensure timely payments which recovered 85% of company debts. - Built and maintain positive relationships with customers while enforcing credit policies.

Credit Controller
Lattafa Perfumes Industries

Purchase Coordinator
Lattafa perfumes IND LLC
Sharjah, United Arab Emirates
Safuvan Farook's Contact Information
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