Safia Bano

As the Conference Manager at PMG Events for DigiBank Summit, the leading international event series on banking transformation, I am responsible for bringing together and connecting the foremost thought leaders and innovators in the digital banking space. So far, I have managed events in Lagos, Johannesburg, and Addis Ababa, and I look forward to bringing top minds together in Manila, Jakarta, and other locations soon. Events: - DigiBank Summit | Ethiopia Edition - 2025 - DigiBank Summit | Qatar Edition - 2025 -SKYMove MENA | Saudia Arabia Edition - 2024 - DigiBank Summit | Saudi Arabia Edition - 2024 - DigiBank Summit | Nigeria Edition - 2024 - DigiBank Summit | Ethiopia Edition - 2024 - DigiBank Summit | South Africa - 2024 - DigiBank Summit | Kenya Edition - 2024 - DigiBank Summit | Tanzania Edition - 2024 - DigiBank Summit | Indonesia Edition - 2024

• Currently involved in the development of cutting-edge digital marketing and social media strategies to enhance brand engagement and visibility. • Actively engaging in client meetings, crafting tailored proposals, and ensuring client satisfaction.

• Leveraging industry-best digital marketing practices to enhance content consistency and campaign effectiveness in collaboration with the founder. • Employing data analytics to track and measure the success of marketing initiatives, contributing to a notable 25% increase in ROI. • Playing a pivotal role in the creation and execution of data-driven SEO strategies, resulting in a substantial 10% growth in organic website traffic.

• Executed and led comprehensive social media strategies across Facebook and Instagram, resulting in a 20% increase in brand visibility and engagement. • Collaborated with cross-functional teams, ensuring consistent messaging and branding in campaigns, leading to a 25% boost in campaign success rates. • Managed a portfolio of 6-8 client accounts, achieving a 15% client retention rate and successfully elevating brand growth by 5%. • Utilized influencer marketing methods to generate a 2%-3% boost in sales for the brands and increased ROI.

• Collaborated with automotive clients (Suzuki, Toyota, Kia Motors) to surpass sales targets, leading to a 25% increase in revenue within one year. • Maintained a client retention rate of 85% by cultivating positive customer relationships. • Coordinated cross-departmentally to meet client requirements, resulting in a 10% increase in client engagement. • Executed brand awareness initiatives, including presentations and giveaways, achieving a 15% boost in brand recognition.

• Successfully led international sales and marketing for exhibitions in Pakistan (Karachi, Lahore, and Islamabad) for the Plastics, Packaging, Safety, and Security sectors, resulting in an impressive 20% growth in international client acquisition. • Achieved a significant revenue increase of 15% by executing comprehensive marketing campaigns in collaboration with stakeholders from Austria, Germany, India, UK, China, Taiwan, Malaysia, Saudi Arabia, Italy, Iran, Korea, Turkey, and the UAE. • Masterminded vendor coordination, logistics management, and government agency collaboration, ensuring the successful execution of international exhibitions. This led to a substantial 30% rise in event attendance. • Led strategy development, budgeting, and marketing implementation, contributing to a 20% growth in international client acquisition.