Safa Haroon
Business Analyst @ 99x
About
Here's the thing: I'm on a mission to embrace the cringe. Building in public is terrifying. Documenting the journey while working a 9-6 that I genuinely enjoy? Even scarier. But I'm doing it anyway because I've realised I can't not be an entrepreneur. So I'm doing both. WHAT I'M BUILDING: Breakout Labs; we turn LinkedIn into an inbound revenue engine for B2B SaaS Founders and their teams. Your product is probably great. But if nobody knows you exist, it doesn't matter. We fix the visibility part. My team and I have spent obsessive months studying what makes LinkedIn content drive actual pipeline vs. what just gets likes from other LinkedIn creators. We help you sound like yourself, grow your presence, and attract the right conversations. WHY I'M DOCUMENTING THIS PUBLICLY: 1. LinkedIn needs more real voices and fewer recycled templates disguised as "thought leadership." I want to contribute to the former. 2. I've made every mistake in the book; if sharing what I learned helps even one person avoid them, it's worth it. 3. It's genuinely fun (I've always loved writing, and talking about the chaos of juggling multiple things is my happy place). WHAT YOU'LL FIND HERE: - Product & systems thinking frameworks I'm testing in real time - Mistakes I'm making (unfortunately, also in real time) - What I'm learning about B2B content, founder visibility, and what actually drives pipeline - Building in public lessons (the messy reality) - My faith, social justice commitments, and a refusal to build businesses that put metrics over people. If you're tired of sounding like everyone else on LinkedIn, let's connect. Follow along for honest reflections, tested strategies, and proof that you can build multiple things without losing yourself.
Sri Lanka
Colombo
Computer Software
Search Engine Optimization (SEO), Project Management, Team Coordination, Social Media Marketing, Creative Campaign Development, Graphic Design, Digital Copywriting, Coaching, Risk Management, Critical Thinking, Cross-cultural Communication Skills, Digital Marketing, Storytelling, Web Content Writing, Leadership, Communication, Marketing, Event Planning, Public Speaking, Collaborative Problem Solving
Experience

Youth STEM Summit Intern
Supported the organization of the 2024 Youth STEM Summit alongside the Founder, ensuring alignment with the Design Team's vision. Key contributions included: - Developed brand-aligned communications for Youth STEM 2030’s website and social media, effectively promoting the Youth STEM Summit. - Led audience engagement initiatives to provide a memorable experience and support the Summit’s strategic goals. - Researched and coordinated with diverse, values-aligned speakers, preparing materials to guide their Summit participation. - Documented work and created reusable guides and templates, supporting Youth STEM 2030's continuous improvement efforts.

Communications Intern
- Review of LIRNEasia website: took the initiative to review and analyse the LIRNEasia website, consulting with senior staff, making recommendations for the redesign of the website to improve layout, design and user-friendliness. - Implementation of social media strategy: Contributed to improving LIRNEasia’s social media presence, through developing layouts for Twitter posts, setting up LIRNEasia’s YouTube channel and populating it with content and creating a brand kit on Canva to improve visual consistency through all communication mediums. - Event support and communication: Assisted in creating and updating event forms, invitations, and evaluation forms for a key event that LIRNEasia organized in June 2023. I also managed the online registration process, liaising with attendees leading up to the event.

Gender Equality Team Member
The Sisterhood Initiative is a grassroots organization with a mission to spark inter-faith and intra-faith dialogue. I was recruited to be part of their campaigns team to work towards gender equality and breaking down barriers and biases through conversation, writing and projects.

Founder & Executive Director
Harmony
I founded Harmony to empower my generation to take the most pressing issues that we face into our own hands and collaborate to solve them. Harmony hopes to empower youth to tackle food insecurity, the climate crisis and human rights violations through storytelling and social media.

Member of the UNOCT's Youth Engagement and Empowerment Program
I was recruited from a pool of over 700 candidates to join 30 youth advocates in the first regional iteration of the Youth Engagement and Empowerment Program hosted by the United Nations Office of Counter-Terrorism. The YEEP aims to empower and enable youth to contribute meaningfully to the United Nation’s global, regional and national efforts to prevent and counter violent extremism and terrorism.
Safa Haroon's Contact Information
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