Saeid Ataee

- Overseeing the parent company remotely while leading the expansion of Meisamatr in Canada. - Led the expansion of Meisamatr in Canada, launching meisamatr.ca - Secured strategic partnerships, including Lalaland for distribution and Eupherbia for product development. - Transitioned the company from wholesale to e-commerce and brand partnerships to align with market trends. - Driving growth in e-commerce and Amazon sales with high-demand fragrance brands. - Leading negotiations with international brands to bring new fragrances to the Canadian market. - Planning to enhance digital marketing efforts, leveraging influencer collaborations and targeted ads to boost sales. - Represented the company at official business functions in Canada to strengthen industry connections.

- Oversaw a crew of 40 office employees and nearly 50 staff of 10 retail stores - Liquidated nearly CAD 300,000 overstock, close to expiry and tester products by designing two successful promotional campaigns: beauty outlet, and tester flash sale - Increased net margin by 9% over two years through renegotiating with current product suppliers, making new contracts with new brands, and price restructuring - Developed online store product basket from 100 to almost 300 brands and in-store product basket from 50 to nearly 90 brands - Started digital marketing campaigns to increase online store average daily page views by 65% - Prepared annual budgets for the board of directors’ approval, managed budgets and financial activities to fund operations and increase profitability - Maintained a consistently visible leadership presence, particularly during deadline-driven work and made personal contributions to work

- Promoted from marketing manager to business development manager as a result of a record of outstanding performance and consistent team leadership in launching online store and customer club, overseeing new POS software implementation, and managing marketing campaigns efficiently - Directed business development objectives in 3 areas: e-commerce, retail, and a new food and beverage franchisor business - Directed the company’s e-commerce business (meisamatr.com) and its 8 employees. The outcome was more than 500% increase in annual sales over two years - Planned online store updates and assessed new requirements continuously to keep it up to date - Helped meet pressing flagship branch opening deadlines by cooperating with marketing and supply chain divisions, worked over 40 hours of voluntary overtime - Helped the retail business expansion from 8 branches in 2017 to 17 units in 2019 - Managed an Australian coffee house master franchise’s initial development in Iran (Gloria Jean's Coffees) and attended food and beverage management training courses in UAE and Thailand

- Established the company’s marketing division for the first time, set objectives, wrote annual marketing plan, managed marketing budget, and hired 8 employees - Designed and managed various marketing campaigns, sales festivals, branch opening events, and the company’s 30th-anniversary celebration mega event - Established and managed customer care department which addressed over 8,000 calls with a customer satisfaction rate of 92%, and conducted over 3,000 marketing surveys during the first year - Prepared analytical reports for the CEO based on collected data by the customer care department - Designed a customer loyalty program based on rewards, points, cashback, and membership levels, and launched it in early 2014. Meisamatr club has now more than 300,000 members in 2022. - Prepared e-commerce business plan and list of requirements, identified and negotiated with web development companies, and launched the company’s online store in June 2015 (meisamatr.com)