Sadaf A.

Building a creative brand inspired by Indian art, culture, and modern lifestyle. Developing brand identity and digital presence through storytelling and cultural branding. Managing website design, Shopify setup, and product launches. Leading collaborations with artisans, designers, and cultural projects. Creating campaigns that highlight handmade and sustainable art products.

Cgrowin is a creative digital growth platform that helps small businesses, creators, and brands build their online presence with smart strategies and human-focused marketing. As Founder & Marketing Director, I handle everything from brand strategy and content planning to marketing campaigns and digital storytelling. What I do at Cgrowin: • Build digital growth strategies for small brands & startups • Manage social media ads (Instagram, Meta, YouTube, Google) • Guide dropshipping & Shopify-based e-commerce sellers • Lead creative content and branding direction • Explore new AI-based marketing tools for better growth At CGrowin, our goal is simple — to make digital growth accessible, result-oriented, and creative for everyone.

Working on strategic digital campaigns for multiple in-house and client brands. Key Responsibilities: Plan and execute full-funnel marketing strategies across Meta Ads, Google Ads, and influencer collaborations. Design and manage content calendars, social media creatives, and ad creatives aligned with brand tone. Coordinate with design and tech teams to improve UI/UX and conversions for web & e-commerce platforms. Analyze campaign data, generate performance reports, and optimize for better ROI. Support new product launches through social media storytelling and brand awareness campaigns.

Managing complete digital presence for a growing fashion brand — from content planning to performance marketing. Develop and implement social media strategy across Instagram, Facebook, YouTube, and Google Ads. Create engaging visual and video content aligned with the brand’s tone and festive campaigns. Plan influencer collaborations and UGC (User Generated Content) campaigns to boost engagement. Manage ad budgets, monitor performance metrics, and optimize campaigns for maximum ROI. Work closely with designers and content creators to ensure consistent brand identity. Run targeted ad campaigns for product launches and promotions. Analyze insights (CTR, CPC, engagement, conversions) to improve campaign performance. Explore new trends in fashion marketing, AI tools, and storytelling to keep the brand ahead. Increased engagement rate by over 50% through strong storytelling and creative reels strategy. Successfully launched digital campaigns that grew audience reach and sales inquiries. Built a strong visual identity that connects modern fashion aesthetics with brand values.

Supported end-to-end operations management and client coordination to streamline business and digital workflows. Efficiently managed data using Google Workspace tools (Sheets, Drive, Docs) for accurate record keeping and performance tracking. Utilized CRM tools to maintain client databases, improve engagement, and strengthen customer relationships. Implemented digital process optimization strategies to enhance productivity and reduce manual tasks through process automation. Collaborated with internal teams for data analytics, insights reporting, and performance analysis to support informed decision-making. Maintained effective business communication across departments, ensuring smooth coordination and project execution. Oversaw team coordination activities and contributed to operational efficiency while aligning with company goals. Regularly conducted reporting and analysis to track performance, compliance, and operational improvements.

Maintained and organized comprehensive documentation using Google Sheets and Drive. Oversaw payroll and salary disbursements, ensuring timely payments within deadlines. Supported HR functions, including recruitment and maintaining employee records. Integrated manual records into digital systems using Tally ERP9, streamlining financial reporting. Handled administrative tasks like scheduling meetings, organizing files, and preparing performance reports. Monitored staff performance and implemented strategies to enhance team productivity

Maintained accurate records of business transactions using Google Sheets and Tally ERP9. Processed invoices, receipts, and reconciliations with precision. Created financial reports using MS Office tools to support decision-making. Reviewed accounts and bookkeeping records to ensure compliance with financial standards. Oversaw payroll operations, ensuring timely and accurate disbursement of salaries. Managed accounts payable/receivable and optimized cash flow management