Sachin Rawal
Director Sales Innovation & Specialist Team @ Adobe
About
With over 20 years of experience across Business Development, Marketing, Sales and Channel Management, I bring a unique blend of strategic vision and execution discipline. My career has spanned IT, Security/Backup, SaaS and Creative Apps, where I have led diverse teams and delivered growth through consultative selling, customer-centric programs and innovative go-to-market plays. At Adobe, I lead global Specialist and SMB sales initiatives, supporting hundreds of sellers and advisors worldwide. I have owned ARR growth across multiple product lines including Acrobat, Sign, AI Assistant, Express and Frame. My focus is clear: help sellers win faster, drive customer adoption and scale programs that move the business forward. I am also actively exploring and implementing AI-driven solutions with GTM teams, embedding AI into sales workflows, outreach and customer engagement to accelerate productivity and redefine how we sell. This combination of business acumen, people leadership and technology adoption allows me to operate as a generalist leader across all facets of sales including pre-sales, post-sales, channel, operations and program management. I count myself fortunate to be seen as a trusted advisor by CXOs and senior leaders, a mentor to my teams and a change agent who thrives on solving complex problems with simplicity and impact. Core Strengths • SaaS and Enterprise Sales Leadership • ARR Growth and GTM Strategy • AI-powered Sales Productivity and Customer Engagement • Enterprise Account Management and Consultative Selling • Channel Strategy, Partner Synergy and Scale Programs • People Leadership and Cross-functional Collaboration
India
Delhi
Computer Software
Team Management, Business Development, Solution Selling, Management, CRM, Vendor Management, Pre-sales, Cloud Computing, New Business Development, Sales, Channel Sales, Sales Management, Inside Sales, Sales Process, Enterprise Software, Channel Partners, Software as a Service (SaaS), Direct Sales, GTM, Customer Service
Experience

Director Sales Innovation & Specialist Team
Noida, Uttar Pradesh, India
At Adobe, I focus on incubating innovative technologies and scaling effective sales strategies globally. I lead a dedicated team that supports over 500 sellers, enhancing their capabilities through product expertise and customer engagement initiatives. My role involves refining go-to-market strategies and advancing AI-enabled selling to unlock pipeline growth.

Group Manager SMB & Specialist Sales
Noida, Uttar Pradesh, India
🔹 Leading SMB Specialist Sales, supporting 500+ sellers worldwide to drive growth product revenue and customer engagement. 🔹 Managing a team of Pre-Sales and Post-Sales Specialists, who deliver high-impact product demos, customer onboarding, and tailored workflow solutions to accelerate adoption and retention. 🔹 Creating and implementing sales plays to make selling easier, increase connect rates, and improve conversion rates. 🔹 Enhancing seller productivity by integrating AI-driven sales motions, targeted outreach strategies, and data-driven insights. 🔹 Collaborating with Product Marketing, Product Management, and Engineering to refine go-to-market strategies and optimize sales execution. 🔹 Driving pipeline acceleration through pre- and post-sales enablement, sales support, and customer-centric solutions.

Channel & SMB Sales Head
Noida Area, India
• Spearheaded the transformation of Adobe Digital Media licenses in India from perpetual to yearly subscription business, presenting best practices to global sales leaders in Vegas. • Implemented new verticals for deeper market penetration, emphasizing value selling in the SMB/Midmarket segment. • Managed quota distribution, outlined sales strategy, and orchestrated operational excellence for efficient outcomes.

Account Manager
New Delhi Area, India
• Managed and drove revenue through Symantec Channel partners in the territory. • Established expertise in selling Security Applications like Antivirus, Encryption, and data loss prevention. • Accelerated growth in emerging markets like Rajasthan, Chandigarh, and Punjab. • Built strong relationships with "C" Level audience to enhance Symantec's value proposition.

Account Manager
Gurgaon, India
• Managed and grew key Enterprise accounts within IT/ITES, PSU, and Manufacturing verticals to achieve revenue targets. • Promoted Microsoft's vision, products, and solutions to key contacts, leading to increased sales revenue. • Collaborated with top-level management to strategize and minimize sales cycle length for faster closures. • Received Best Performer Award for EPG IS team and Best IAM-Inside Account Manager at Microsoft.

Business Development Executive
• Spearheaded the International Sales & Marketing of VEST software products/services for the Fluid Power and Engineering Industry. • Established a sustainable business module from ground zero, onboarded strategic resellers for product distribution. • Implemented CRM, VOIP setup, and built a wide funnel for breakthrough opportunities, achieving aggressive growth targets.
Sachin Rawal's Contact Information
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