Sachin Singla

Leading growth strategy for Man Matters, Be Bodywise, and Our Little Joys with full ownership of Customer Acquisition, Retention, and P&L. Driving revenue growth and profitability across diverse digital channels and top e-commerce platforms (Amazon, Flipkart, Nykaa, Blinkit, Zepto, Swiggy Instamart). Proven track record in scaling D2C brands, optimizing marketing ROI, and building high-performing teams to deliver sustainable business impact. complete ownership on contribution margins till ebitda delivery touching upon all line items on pnl to make unit economics work while growing. ability to scale up multiple consumer platforms together and work on platforms with different maturity teams. work with all category. product, tech, npd, supply and customer operations to ensure seemless integration across departments delivering robust growth and profit optimisations.

Advisory board member for School of business UPES , dehradun advising VC on student's curriculum, Industry practical inclusion along with theoretical concepts, Making students industry read,

Growing subscriptions business SVOD for hotstar 1. Growth marketing - Programmatic, Facebook/insta, YouTube, Affiliates partners, specialized inventory, Digital Marketing 2. Customer Acquisition, Engagement & Retention - Driving subscription growth acquisition strategy - IPL, Content launches, Improving subs engagement and renewals. 3. Martech and Attribution - marketing data science, attribution, customer journey, automation, Roi measurement, AB testing, customer segmentation 4. On platform product led growth.

- Launching MakeMyTrip Brand in GCC markets - Marketing strategy - Brand propositions, Performance marketing - SEM, META SEARCH, Remarketing, SEO, Affiliates Partnership

- Leading strategy and analytics for go-mmt group, taking care of marketing engineering, customer analytics, performance measurement and attribution. - Leading Mobile app growth and Brand digital across programmatic DV360, social platforms - FB/INSTA

Client management. Project set up and delivery, risk managment. Predictive modeling. Strategy development across credit card customer life cycle ( Acquisition. ECM, authorizations, 1st party fraud), project resourcing,

Mid office management , investors relation, investor money management, incentive fee calculations, SWIFT wire transfers, Side pockets and SLV accounting, holdbacks analysis.

I was primarily involved in capital syndication exercise for SMEs through various Angel, VC/PE investors. I was involved in market sizing, Initial due diligence,Investor memorandum, Financial modeling, Investor roadshow, business planning activities. I worked in various sun rise sectors like IT health care, Education etc along with some e-commerce based business es raising capital up to 10 million dollars.

-Worked with various clients across globes,helping them in analysing various issues, problem faced using data generated through various sources, provided insights and suggestions to tackle the problem. -Consulted clients in customer acquistion, risk managemnet using statistical analysis, modeling,profiling using BI tools. -BASEL II compliance modeling and implementation for retail portfolio of bank using IRB approach. Proficiency in SAS, EXCEL, POWER POINT and other BI tools.

-Worked as design engineer in the process engg department -Resposnsible for elementary cycle design for power plant -Involved in designing of boiler feed pump.