Sachan Deep Singh

i) Business Development: Responsible for Supply (addition of rooms & properties) in HP & JK ii) Managed operations for 14k rooms (~1100 properties) Was responsible for consumer experience (rating, unhappy surveys and property infrastructure) iii) Managed a team of 100+ employees in terms of Supply and business / Infrastructure Transformation / Operations / Marketing / Finance

Head - Online Business & RSM - GT (Upper North - PB/JK/HP) i) Developed online business from inception at Amazon, Flipkart & Paytm as alternate channels ii) Built a team (Product, Marketing and Operations) for exclusive launch of flagship product on Flipkart. iii) Developed Digital Marketing Strategy – Content, Social media marketing, SEO, Ads, emails etc

Brand Strategy & Planning - Tecno Mobiles i) Launched & helped build a 200 Cr brand in a span of 16 months ii) P&L management (Brand - Tecno Mobiles) iii) GTM strategy iv) Product Pricing strategy v) Product life cycle management vi) Channel establishment: GT/MT/Online business vii) Modern trade: Tied-up with Modern Trade & Small Modern Trade chains. Understood MT business needs and provided feasible solutions viii) Retail Program: Ran promoter & shopboy program. Responsible for productivity, knowledge Management (planning) & attrition of human resources Achievement(s): • Launched and built a brand successfully ~ INR 1500 Mn / month

Business Unit Head (Punjab) i) Responsible for P&L of Lava International in Punjab ii) Responsible for Sales operations, Service, Acquisition schemes & BTL of in Punjab iii) Managed 100Cr+ annual sales revenues iv) Recruited & Lead team of 5 ZH, 23 Distribution Manager, 50+ Area Retail Officer & 42 Direct Distributors with almost 0% attrition v) Drove business through Distribution Excellence model, the concept of which was to ensure Universe coverage with Optimum stock availability across different category of Ols through proper Infra. Achievement(s): - “EE” rated for 2016-17 performance

Prepaid & Postpaid – U&R i) Revenue enhancement and subscriber penetration for mobile internet & Voice products ii) Consumer and market-specific products designing for better consumer stickiness & higher usage iii) Usage Enhancement through segmentation & targeted offers iv) Used cluster analysis/mathematical tools for intelligent segmentation and developed relevant actions for each segment v) Studied customer behavior patterns through analytics using business intelligence tools (DB2,SQL) indirectly vi) Customer Life Cycle Management, Consumer insights and competitive benchmarking vii) Designed customer retention products viii) Cross-selling, Upselling & NPD for Prepaid & Postpaid (Data / Voice) ix) Acquisition Marketing - Trade Schemes and Engagement x) Led and executed promotional campaigns for data products and services across various ATL/BTL media modes Achievements: - Successfully launched owned 3G in Haryana (2015) & Punjab (2016) - Recognized for exceptional (best in the country) data growth in Haryana in 2015.

Sales/Distribution Management i) Increased Customer Market Share in rural market by driving prepaid activations to increase Share of Gross Adds through proper distribution ii) Revenue growth through distribution correction iii) Increased Revenue Share by ensuring distribution excellence and footprint iv) Improved distribution footprint by increasing recharge selling outlets, SIM selling outlets, data selling outlets v) Built a parallel distribution setup for other product umbrella of Airtel such as Airtel Money, DTH, 3G, Dongles (Data Card) etc. vi) Responsible for basic distribution parameters such as channel partner management, footplans, FSE productivity and Channel Satisfaction vii) Responsible for the Capex and revenue planning/site Achievements: a) CEO Award : “Best ZM” in the circle for highest TLO, SSO and gross growth in 2013-14 b) Increased rural customer market share by approx. 1% in H1 2013 c) One of the highest revenue growth of 35-40% + YoY in 2013-14

Retail Operations, Sales & Credit Management - Loans & Cards i) Business Development for Personal Loans and Credit cards ii) Sales, Marketing and Vendor Management to tap new markets iii) New Channel Development : Direct Corporate, FOS model, Call Center & other Sales Channels iv) Budget and expense planning for the year v) Business Planning & Forecasting for Personal Loan and Credit Card business. vi) Managed end to end operations of Personal Loans from the time of sourcing to disbursal ie approximately managing 50 units at a given time (through almost 15 stages). vii) Process improvement for seamless and flawless processing (as a result best turn around time) for better credit/sales balance. Achievements: a) Exceptional Rated in 2011 and 2012 b) Two promotions in three years. c) Awarded “Outstanding Performer” by the country S&D Head for Q1 and H1 2012. d) Nominated for the prestigious Champions Forum - 2011 (top five managers are nominated in the country) e) Contributed more than 50% of Bangalore PL Business as Manager f) Built a team with highest productivity, growth and revenue in the country. (in personal loans) g) One of the highest contributing Relationship Manager in the country in 2010 and 2011.

Project Management and Business Development: i) Strategic Alliances with domestic telecom players to generate revenue in Data and Voice Business ii) Revenue and Capex. planning for Projects Implementation for incumbents such as Etisalat DB etc. iii) B2B sales: Funnel Development for the respective accounts, Business Planning & Forecasting for NLD business & RFP / Bidding for new business iv) CXO level relationship for sales of Bandwidth, Fiber, Ducts and other telecom solutions Achievement a) Handled big Corporate accounts such as Etisalat DB, Idea Cellular Ltd, Essar Vodafone and Loop Telecom for the bulk deals of Bandwidth, Fiber, Ducts and other telecom solutions. b) Achieved approx. INR 300 Mn worth of Sales second quarter of 2009 (Highest among all Account Managers) c) Created a funnel worth INR 1000 Mn to be achieved in Q4 of 2009 and Q1 of 2010 d) Handled Etisalat DB Project (for Sales and Implementation) worth more than INR 2000 Mn Revenue per Annum.

a) Project Management Fundamentals b) Structured Project Management c) Leading from the Middle d) Agile Project Management e) Applied Project Management