Sacha Tanner

I am a commercial and general management leader with 30+ years of experience in the beverage industry across the UK and GCC. My career has been built around three pillars: clarity in strategy, calm, people-first leadership, and disciplined commercial execution. I’ve led businesses through regulatory complexity, market shifts, portfolio expansion and organisational change — always with a focus on building teams that feel empowered, trusted and capable of delivering outstanding results. Those who work with me know I’m straightforward, values-driven and committed to transparent decision making. Having presented regularly to boards and shareholders throughout my time in Abu Dhabi, Oman and Dubai, I bring maturity in governance, risk awareness, and long-range planning. I enjoy simplifying complexity, aligning teams, and creating an environment where people can do their best work. Areas where I add the greatest value include: • P&L leadership and strategy execution • Board reporting, governance and regulatory alignment • Route-to-market and sales optimisation (on-trade & retail) • Supplier partnerships and long-standing customer relationships • Team development, coaching and culture building • Wine and beverage expertise (WSET Distinction) I’m passionate about developing people, shaping brands, and improving how organisations operate, increasingly exploring opportunities to contribute in non-executive and advisory capacities alongside my executive career.