Sabrina Peçanha

Responsible for Marketing management in Véreo Real Estate Group, a firm specialized in real estate solutions focused on Spain, with a technical, urban planning, legal, tax, and financial approach that guarantees rigor, efficiency, and added value in every transaction. Its structure comprises four complementary business verticals: Véreo Agency, Véreo Capital Markets, Véreo Private Capital, and Véreo Consulting, enabling it to offer a 360° service to buyers/investors and property owners.

Managed the branding and category strategies for Qualy and Claybom, leading projects, strategic plans, marketing initiatives, and promotional campaigns across ATL and BTL channels. Oversaw a team of 3 employees to ensure alignment with sales, market share, and brand value objectives. Drove marketing plans and media strategies that contributed to increased market share of Qualy, the growth of Claybom and increased profitability and brand power for both brands.

Management of Qualy brand margarine, cream cheese, and butter categories: budget planning, product and project management, BTL marketing actions (promotional marketing).

As an Executive Consultant, specialized in marketing and sales for small businesses in São Paulo, Brazil, I focused on enhancing company organization, B2B communication, and implementing effective Digital Marketing (social media and sales funnel tools) and customer service. By leveraging digital marketing strategies, I successfully drove a 25% increase in client revenue through targeted campaigns and optimized sales processes.

In my role as an Entrepreneur / Management and Market Expansion, I led a team of 100+ individuals in Direct Sales, through partner recruitment, implementing training programs, events and incentive campaigns to drive exceptional results. Through a structured career plan, I achieved 7 award-winning trips and honed my leadership, teamwork, and proprietary thinking skills.

As an Account Executive at B2X Comunicação in São Paulo, Brazil, I spearheaded client prospecting efforts for a promotion agency. Leveraging my expertise in sales, negotiation, creativity, and networking, I successfully identified and engaged with potential clients to drive business growth and foster new partnerships.

Stay in Barcelona, ​Spain, for 3 months to improve the Spanish language

I spearheaded the promotional marketing efforts for Samsung Electronics' Galaxy Mainstream Mobile Line and Mobile Digital Cameras. By developing a Public Relations-focused activation plan and implementing an Ambassador Program for Digital Cameras, I successfully positioned Samsung as a leader in the segment. My strategic approach led to increased brand visibility and sales growth in the category. English 90% of the time.

In my role as PEDIGREE® Brand Manager at Mars Petcare, I led successful media campaigns and promotional activities, such as the Adoption Campaign (film sponsoring with low investment and high media visibility). This resulted in securing my second Mars Latam award for Best Activation, highlighting my strategic brand management skills and marketing expertise.

As the Activation Manager for PEDIGREE® Dry Food at Mars Petcare in Campinas, São Paulo, Brazil, I spearheaded market share growth initiatives through strategic promotion and product development projects. By leveraging market studies and collaborating with cross-functional teams, I successfully implemented promotional strategies to drive brand visibility and sales.

In my role as Activation Manager at Mars Petcare, I successfully implemented the strategic plan for WHISKAS® and PEDIGREE® Wet Foods, resulting in double-digit annual growth and surpassing set targets. Through a comprehensive 360º plan (ATL and BTL), I doubled income for PEDIGREE® sachet and proudly secured 1 Mars Latam award (Best Activation).

As Product Manager at Yoki Alimentos, I had the role of managing 6 product categories, among them Popcorn Popcorn and Mais Vita Soy Drinks, leading projects, strategic plans, marketing initiatives and BTL promotional campaigns, to ensure sales targets. I successfully led key innovation projects for the company. Overseeing Mais Vita's packaging renovation, I improved brand presence and customer satisfaction, contributing to the company's growth and success in the market.

In my role as a Product Specialist at Sadia, I have been responsible for ATL/BTL, project management, strategic planning, and product activation. I have led multifunctional project teams, overcoming challenges such as capacity constraints, factory fire, and cost increase with organizational agility, critical analysis, and creativity. My contributions have led to the growth of important product lines and winning the award for greatest innovation at Sial Paris 2008.

Manage a portfolio of more than 800 clients, with customer service, negotiation and sales.

Subjects: Dirección de Empresas No Lucrativas - Notable (8,0 of 10,0) Estructura Económica Internacional - Sobresaliente (9,9 of 10,0) Marketing de Servicios - Sobresaliente (9,9 of 10,0)

First Placed in Vestibular (National Test to enter the University of São Paulo) - 1997 Average Grade: 8.2/10.0