Sabrina Mokhtari

Working for 12 international websites (fr,de,uk,us,ca,ch,nl and East Europe) Develop the SEO roadmap and define the SEO strategy Manage a seo team and coordinate chiefs markets 1/ Technical Optimization: -Crawl & Audit websites to identifie issues or optimization (canonical and hreflang tag, 404, meta robots, redirects, manage acces to facets, pagination, Hn structures, xml sitemaps, robots.txt…) -Log analysis to optmize bot crawl budget -PageSpeed optimization- CLS/LCP/FID -Implement solutions by working directly with external developers Team via Click up. 2/ Content Optimization -Content creation & optimization with keywords briefs. -Content optimization on alt tag images, - Internal links optimization 3/Netlinking Strategy: Create a linkbuild strategy to get backlinks in aim to improve our websites KPIs such as authority domain, trust flow, citation flow 4/ SXO Optimise UX website regarding Google guidelines in collaboration with UX team 5/ Reporting & Analysis -Create reports on DataStudio to analyse results KPIs such as click, (brand/no brand) impression, CTR, position, orders, CR, revenue… 6/ Tools used: Google Search Console, Google Analytics 4, Google Trends, Oncrawl, Screaming Frog, Speed Analysis Content Square, PageSpeed Insights, Semrush, Ahref, Semji, Google Ads, keyword planner, Redmine, Clickup 7/ Language Skills: HTML, CSS, JS (Trying to learn Python) 8/Transversal contributions: SEO trends and best pratices for blog, social , marketplace and marketing teams Keeping attentive and informed on: Competiton, SEO new trends, IA, Google Core updates, Google guidelines. Participation in SEO events & webinar online Next one: International Search Summit - Barcelona - November 2024

Website creation (showcase and e-commerce) SEO natural referencing optimization Adwords paid referencing strategy Traffic Acquisition, Conversion and Loyalty Community management

Search Engine Optimization Create and optimize new content on Site to improve visibility and rank new keywords Website monitoring and performance Analysis Manage, animate and optimize social networks and blog content.

Webmarketing training => mastery of the following modules: Web project management/ Content Optimization SEO Google Adwords/Analytics CMS management: Wordpress/Prestashop Emailing and newsletters E-reputation Develop a web marketing plan Community management: social networks animation/build loyal in a web community

-Develop the communication plan, services providers consultation and quotes negotiation -Manage service providers according to compliance with the deliverables schedule promotion of the company and its offers through all events. -Updating brochures according to the new graphic charter. -Updating all administrative documents. -Participate in 100% digital offer Launch -Manage news communication online and newsletter -Organize many internal and external events: monthly meeting, seminar, team building, inauguration evening, trade fairs, round tables, etc.

From customers briefs: Writing strategic and creative recommendations Customer/supplier relationship management Budget management Schedules, graphics chain and manufacturing line management BtoB operation management (Seminars, conventions, cocktails, product launches, team building, road show, etc.) Services providers selection and management Events management & animation Post-production, budget landing, manage customer/supplier invoices

Catchment area and competition studies Market competitive analysis Customers purchase behavior analysis Create new customers offers Event promotion

• Reception and management of congress registrations • Hotel reservation and transportation for speakers and delegates • Writing and sending invoices • Search and reservation of rooms and caterers • Search and selection of events hostesses • Planning organization• Customer follow-up