Sabrina Huang

⏺︎ Official Speaker & Brand Representative - Appointed as ASUS Networking Business Unit's representative speaker, responsible for new product launches from 2022 to 2026 at major global events including CES, Computex, and Gamescom. 2022: World's First quad-band WiFi 6E gaming router 2023: World's First WiFi 7 gaming router & ExpertWiFi commercial series 2024: World's First router with AFC support 2025: World's First AI router with built-in NPU ⏺︎ Industry-First Product Launches - Launched the world's first WiFi 6E router, ROG Rapture GT-AXE11000 (2020), beating competitors by over three months and setting a new benchmark in wireless innovation. - Led the global launch of the ROG Rapture GT-AXE16000 (2022), the world's first quad-band WiFi 6E router and winner of the CES Innovation Award among 1,800+ entries. - Developed the ROG Rapture GT-AX11000 Pro (2022), the first hybrid-material router; overcame mechanical yield challenges to mass-produce BU's best-selling high-end model in 2023. - Introduced RT-BE88U (2024), the world's first dual-band WiFi 7 router, featuring ASUS's highest wired capacity to date; achieved certification and mass production in under six months. - Launched the ROG Strix GS7 (2025), a new WiFi 7 platform with reimagined ID, driving 4× YoY growth and 25%+ GP share in the China gaming market. ⏺︎ Product Strategy, Execution & Collaboration - Led development of 15+ router models across flagship and mainstream lines, turning market insights into strategy and roadmap execution. - Built partnerships with Microsoft, Broadcom, Intel, and Samsung, aligning early ecosystem features and driving co-marketing initiatives with measurable launch impact. - Converted market data and competitive analysis into specs and timelines; led cross-functional teams to resolve key issues and deliver WiFi 6/6E/7 launches on schedule. - Extended impact beyond routers by delivering USB dongles and PCIe adapters, expanding ASUS's wireless portfolio into home networking.

Taiwan Region(2019–2022) → North America Region (2022–Now) ⏺︎ Current Focus: Driving North America business growth through sales strategy, key account development, and channel expansion across the US, Canada, and Mexico. ⏺︎ North America Achievements (2022–Now): - Entered three new major retailers in 2025 – Sam's Club, Costco, and Walmart – securing dotcom listings, holiday deals, and instore placements. - Expanded Best Buy's shelf space by 40%, doubling market share at a leading U.S. consumer electronics chain. - Achieved 20%+ WiFi 7 market share within one year (2025) through strategic sales planning and channel execution. - Led GTM and pricing strategy across North America, tailoring product positioning to regional needs. - Collaborated with retail buyers and channel partners to drive sell-through and execute holiday promotions. ⏺︎ Taiwan Achievements (2019–2022): - Achieved 143% of annual sales target in 2021, outperforming BU benchmarks through effective channel management. - Grew WLAN market share from 23% to 39% by 2021, reaching No.1 position in Taiwan (IDC). - Led BU's first major telecom bid win in 2021, securing significant B2B revenue. - Opened telecom channel via new operator partnership and expanded enterprise sales footprint. ⏺︎ SPM Role Responsibilities (Across both regions): - Conducted data analysis, market research, and competitor benchmarking to define product specifications and pricing strategies for both North America and Taiwan. - Identified new business opportunities across markets and channels, supporting growth initiatives and strategic expansion. - Collaborated closely with sales teams, distributors, and retail partners to execute high-impact go-to-market strategies. - Leveraged product insights to optimize market positioning and deliver tailored solutions for key accounts.

Marketing Assistant - In charge of product marketing of the most key franchise of LANCÔME, Génifique, including budget allocation, press event, CRM, consumer event, demand planning, sales forecast, etc. - Created ideas for marketing campaigns including use if social networks and viral marketing. Publish two Facebook post ads every week. Communication Assistant - In charge of brand marketing & PR planning and execution. - Programming press event and reception for medias and KOLs. - Foundation press event: completed the task of color test for participated in the challenge must test the color at the same time within 1 hour, which breaks the Guinness world record. - ABSOLUE foundation press event: covered with more than ten thousand roses. In addition to recreate the exquisite French outdoor garden with roses, it also introduces the AR technology for the first time to make consumers like the sea of roses.