Sabrina Cascais

• Social media management (IG, FB, Tik Tok, Pinterest, LinkedIn, Twitter) - Creation of the content strategy (organic + paid), according to the business plan - Drawing up the launch strategy for Tik Tok - Development of the Lives Shopping launch strategy - Agency coordination - Monitoring, optimization and reporting - Active participation in international meetings with the Group (adapting global strategy into local strategy) - Monitoring trends and competition • Implementation and operational management of the influencer strategy - Creation and implementation of the influencer strategy - Agency coordination - Monitoring, optimization and reporting - Trend monitoring - Active participation in international meetings with the Group (adaptation of global strategy into local strategy) • Management of events and brand activations - Creation and implementation of the strategy for brand activations and internal events (new store openings, events/trips with influencers...) • Press strategy management (Product and Corporate press) - Creation and implementation of the press strategy - Coordinating the writing of press releases and pushmails with the agency - Monitoring and analysis of reports - Showroom management (sample management and press day) • Management of media campaigns - Development of the annual media plan - Briefing and validation of the 360º communication campaigns: TV campaigns, radio campaigns, branded content in the online press, digital displays... - Agency coordination • Omnichannel communication management - Participation in the weekly web meetings to standardize communication in the different media (offline and online) - Validation of newsletters, triggers and transactional emails • Management of in-store communication - Translation, validation and production of the communication material for stores (permanent communication + promotional campaigns) - Communication with shopping centers - Responding to specific store needs

- Participation in the definition of the annual marketing plan and implementation of the plan’s actions related to me; - Articulation with the design agency of the work necessary to carry out the plan’s actions; - Implementation of online and offline campaigns; - Definition, implementation and monitoring of the monthly digital plan (communication on social media), website and sending of newsletters); - Call center support and CRM management (Salesforce); - Brand activation events.

Strategy and coordination of advertising campaigns (TV, cinema, press, digital ...) and partnerships (festivals, fairs ...); - Marketing briefs for advertising campaigns; follow-up on media and creative exchanges; follow-up on the implementation of partnership agreements with film and/or TV festivals (Festival de Cannes, Festival du Film de Comédie de l'Alpe d'Huez ...).

- Development of specifications for the Premium Provider and Licence - Tenders, selection of the Licence and the creative agency; - Presentation of the operation to the sales force; - Relationship management with the Legal service, the Purchasing service, the Web-marketing service, the Customer Loyalty Service.

▪ Design and edition of user guides for several vehicles of the Group: - Coordination of external providers; - Writing texts, development of visuals, composition of the editorial model; - Follow-up translations into 28 languages, printing and distribution; ▪ Conduction of a study to develop user guides on new media to face the challenge of the digital technology.