Sabrina Ayala Mayorca

Senior Director - Pantene & Rejoice, APAC @ Procter & Gamble

About

Management executive with +10 years of experience in FMCG industry and a track record of delivering results and orchestrating business turnaround. Expertise in Commercial Strategy, Strategic Revenue Management, Portfolio Strategy, Business Planning, Commercial Operations, Supply Chain, Brand Building & Communications. Experience leading large multifunctional teams and leading organisational projects (Stewardship, Diversity & Inclusion). Passionate about leveraging data to drive decisions, and being a force for good / change.

Country

Australia

City

Greater Sydney Area

Industry

Consumer Goods

Skill

Brand Equity, Competitive Analysis, Consumer Products, Demand Forecasting, FMCG, Marketing Strategy, Teaching, Business Strategy, Shopper Marketing, Customer Insight, Brand Management, Trade Marketing, Market Planning, Management, Strategy, Marketing Management, Segmentation, Business Planning, Digital Marketing, Social Media

Experience

Senior Director - Pantene & Rejoice, APAC

Procter & Gamble

2026-1 - Present · 9 mos

Singapore

Senior Director - Pantene APAC

Procter & Gamble

2025-2 - 2026-1 · 1 yr

Singapore

Maternity Leave

Procter & Gamble

2024-6 - 2025-1 · 8 mos

Sydney, New South Wales, Australia

Executive General Manager - P&G Beauty, Priceline Sales (AU, NZ)

Procter & Gamble

2023-4 - 2024-6 · 1 yr 3 mos

Australia & New Zealand

Senior Marketing & Commercial Director - P&G Beauty (Hair, Skin & Personal Care)

Procter & Gamble

2021-5 - 2023-4 · 2 yrs

Australia & New Zealand

Extended responsibilities to Skin Care, Personal Care and Hair Care (8 brands, 27% of P&G Australia and New Zealand Revenue). Managing an extended multifunctional team (11). Additional responsibilities: Brand Stewardship Leader and Diversity & Inclusion Company Sponsor (LGBTQIA+ and Allies).

Senior Marketing & Commercial Director - Skin & Personal Care

Procter & Gamble

2020-7 - 2021-5 · 11 mos

Australia & New Zealand

Responsible local strategy and execution; accountable for topline and bottom line acceleration for Skin and Personal care. Leading a multifunctional team (6) across finance, product supply, commercial strategy, marketing and communications. Additional responsibilities: Brand Stewardship Leader and Diversity & Inclusion Company Sponsor (LGBTQIA+ and Allies).

Brand Director - Olay (Australia & New Zealand)

Procter & Gamble

2016-6 - 2020-7 · 4 yrs 2 mos

Australia & New Zealand

Responsible for overall commercial & marketing deliverables to meet top line and bottom line targets in Australia & New Zealand. Inclusive of: media, commercial channel strategy, strategic revenue management, portfolio, inventory metrics & market share. leading a multifunctional team of 6.

Brand Manager - Olay & Old Spice

Procter & Gamble

2013-7 - 2016-6 · 3 yrs

Australia & New Zealand

Responsible for planning and executing marketing and PR plans for Australia & New Zealand. Responsible for articulating consumer insights and using analytics to define trends & uncover changes in consumer behaviour with the objective of drafting recommendations for growth.

Business Planning Manager - Gillette, Braun, Old Spice (AU & NZ)

Procter & Gamble

2011-1 - 2013-9 · 2 yrs 9 mos

Australia & New Zealand

Shave Care (Gillette/Venus), Old Spice, Braun Appliances, Whisper/Tampax. Responsible for forecast reliability, supply chain management, local production planning and inventory management.

Vice-president / Co-founder

Beca a un Pana A.C.

2008-7 - 2012-7 · 4 yrs 1 mo

Caracas, Venezuela

Not-for-profit organization created to provide financial assistance to university students that would otherwise not have had access to tertiary education. https://becaunpana.org @becaunpana